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Higher Education News

Used with Caution: How Prospective Students Feel About AI Search

To what extent do prospective students use and trust information generated by AI? And is this now a part of their higher education research journey?

Data & Insights

Access industry reports, dashboards, and enrollment benchmarks to guide your data-led marketing decisions

Data & Insights

Access industry reports, dashboards, and enrollment benchmarks to guide your data-led marketing decisions

Used with Caution: How Prospective Students Feel About AI Search

To what extent do prospective students use and trust information generated by AI? And is this now a part of their higher education research journey?

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