What Makes Spain Attractive to International Students? Insights from our Madrid Event
10.29.2026
Beyond the shop window - where prospective international students are (and aren't) taking action
5 min read
Search trends tell us where prospective students are browsing the 'shop window' of international education, but how...
10.28.2026
The State of Student Recruitment in the U.S.
5 min read
Is the USA still the destination every international student aspires to? On paper, yes – it remains the biggest study...
10.21.2026
How Universities Can Reach Gen Z, Gen Alpha and Millennials in the AI Era
11 min read
Adapted from our webinar "AI Through Generational Eyes: Rethinking Student Communication". Watch the full session for...
Get Your Copy
State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
10.06.2026
4 Lessons from Malaysia's International Student Recruitment Playbook
5 min read
Malaysia isn't trying to compete with the UK, US, Canada or Australia on reputation or prestige to attract more...
Content Marketing
Higher Education Marketing
International Student Recruitment
Social Media for Higher Education
09.29.2026
How universities can build a UGC strategy that students actually trust
10 min read
In higher education, user-generated content (UGC) is content created by real members of your university’s community,...
.png)
09.22.2026
International Student Recruitment in the Middle East: What Universities Need to Know
5 min read
What is actually driving the Middle East's rise as a destination for international students, and what does it take for...
09.15.2026
How to Make Video Content That Works in Higher Education Marketing
12 min read
Most institutions have accepted that they need video. Far fewer have worked out what to make, where to put it, and why...
.jpeg)
08.13.2026
Why Students Choose Ireland: Highlights from our Dublin Event
5 min read
On August 6th, we welcomed international student recruitment professionals to University College Dublin for our first...
08.04.2026
7 Student Recruitment Strategy Tips for Central & Eastern European Universities
7 min read
International students are rethinking what "study abroad" even means. As costs climb in traditional destinations like...
07.30.2026
The Domestic Pivot: Why Enrollment Leaders Are Going Back to Basics
5 min read
What does it actually take to recruit domestic students in a market shaped by a demographic cliff, shrinking...
07.29.2026
Are International Audiences Becoming More Regional? – Search Data Suggests They Might
4 min read
Prospective international students aren't just turning away from the Big 4 or seeking out study opportunities in...
07.23.2026
Policy Swings and Behaviour Shifts: Your Mid-Year Higher Ed Reading List
7 min read
So far, 2026 has been a flurry of policy disruption, political moves and changing student behaviors. Travel bans and...
.jpg?width=1000&name=Landscape%20banner_1920x1080px%20(1).jpg)
The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
Keystone Media Kit
Download the media kit to explore our products and services and learn how we can support your institution's growth.
Please enter your email address to initiate the download.