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Email Marketing

Unlock new student markets with targeted email campaigns

Boost visibility for your programs, promote a scholarship, or an application deadline with Keystone’s email marketing campaigns.

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Reach students directly in their inboxes

Target active students from our database 

Our student community actively seeks guidance for their educational decisions and trusts our recommendations. Get exclusive inbox access to student prospects already researching programs like yours—turning interest into enrollment.

Industry-leading engagement with
42% average open rates

Boost your email marketing impact by connecting directly with higher education's most active student community. Students trust our brand, actively open our communications to learn about study opportunities, and engage with our content. 

Capture students on your website landing pages

Drive traffic to your landing page from a global audience of students segmented by subject interest, academic level, and geographic location — ensuring your message reaches the right students at the right time.

Trusted by 5500+ universities worldwide

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Email marketing

Exclusive or native email placement, the choice is yours

Why choose Direct Email Marketing?

A Direct Email Marketing campaign allows you to speak exclusively to our student database. 

  • A dedicated email campaign with exclusive content about your institution to boost your brand awareness.
  • Precise targeting — reach the right students for your programs based on their education level, subject interest and geographic location.
  • Tracked links directly to your landing page.
  • Campaign optimization and post-send performance reporting. 
Direct email marketing campaigns

Why choose an Ad Placement in Keystone’s Student Newsletters?

Perfect for raising your brand awareness amongst our monthly newsletter content.

  • Share quick facts about your institution and campus, information about upcoming deadlines or scholarships.
  • Reach the whole database of students active on Educations.com or select databases by study level (up to 400k students).
  • Tracked links directly to your landing page. 
Student newsletter ad placement
Student recruitment strategy

Discover our range of higher
ed marketing services

Looking for more ways to grow your reach? 

Social media campaigns
Student fairs
Online program listings
Campus stories
Hear from our customers

Get inspired by these stories

Chigusa Katoku / Director of International Students Programs & Services

Cara Jana Kirchof / Sales & Digital Relations

Keystone Apply brings us students who are ready to talk

Keystone Apply brings us these students who are ready to talk about the curriculum. They are ready to talk about the faculty. They have already taken into account the cost.

Wes Vaina

Director of Admissions and Enrollment, School of Education

Anna Costa / Director for Education

Emily Feldstedt / Coordinator of Student Recruitment

An extension of our services. Every candidate taken care of by Keystone made the application with us.

Keystone Apply is an extension of our services. They manage our leads, talk to them, and accompany our students until the end of the application process.

Ana Costa

Director for Education

Using Keystone Hub, we have a place where we can answer all candidates very quickly, as simple answers are responded to automatically.

Ana Costa

Director for Education

"Being part of a team in the US has been amazing, it’s pushed me out of my comfort zone, gave me a way to experience a new culture, and taught me the value of different perspectives. My teammates have supported me, challenged me, and helped me grow both personally and athletically."

Selma Ekverum

NCAA DI

Adrián Puente / Advertising Manager

Trusted by institutions competing locally 

Melina Karlsson

Caroline Everett / International Marketing Manager

Increased engagement within the middle funnel of our admissions process

We started working with the Apply product to encourage and increase engagement within the middle funnel of our admissions process.

Lisa Francis

Director of Graduate Admissions

Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.

Wes Vaina

Director of Admissions and Enrollment, School of Education

Nancy Azule / Director of Academic Program Management

"Deciding to move to the United States for college was a major step in my life, and looking back, it’s been one of the best decisions I’ve ever made. The experience of being a student athlete has been incredibly rewarding, both personally and athletically."

Sebastian Bernsten

NCAA DI

Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.

Robynn Allveri

Assistant Director, Graduate and International Programs

Anna Viola Hornyick / International Officer in International Academic Programs Office

Jose De Pool / International Coordinator

Incrementamos el engagement en la parte media de nuestro funnel de admisiones.

Empezamos a trabajar con Keystone Apply para fomentar el engagement en la parte media del embudo de admisiones.

Lisa Francis

Directora de Admisiones de Grado

Our partnership with UniQuest has allowed us to scale up our international activity, with a sophisticated back-end that gave us access to brilliant data, enabling us to follow up with leads quickly.

Thomas Snell

International Admissions and Compliance Manager

Oskar Callermo / Asesor de Admisiones Internacionales

See why other universities trust us

Why advertise with Keystone?

Expand your reach and appear in organic search results to students 
actively searching and comparing where and what to study.

 

Transparent overview

Your program and school pages are advertisement-free and provide need-to-know information about your courses. 

Perfectly optimized 

Our lead capture forms are optimized for maximum conversion - students can directly contact the schools they are interested in via the forms hosted on your profile. 

Custom targeting 

Target students in specific countries with geo-targeting, or go global for maximum visibility. 

Automatic translation

All listings include promotion in multiple languages, which means your school and programs are visible to students searching
in their native language. 

Have you got more 
questions before we start?

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What is the difference between a Direct Email Campaign and a Student Newsletter ad Placement?
Who will receive my email campaign?
Can I use both services together?
What kind of content works best in each format?
How is campaign performance measured?