- Higher Education Marketing
- Email Marketing
Unlock new student markets with targeted email campaigns
Boost visibility for your programs, promote a scholarship, or an application deadline with Keystone’s email marketing campaigns.
Reach students directly in their inboxes
Target active students from our database
Our student community actively seeks guidance for their educational decisions and trusts our recommendations. Get exclusive inbox access to student prospects already researching programs like yours—turning interest into enrollment.
Industry-leading engagement with
42% average open rates
Boost your email marketing impact by connecting directly with higher education's most active student community. Students trust our brand, actively open our communications to learn about study opportunities, and engage with our content.
Capture students on your website landing pages
Drive traffic to your landing page from a global audience of students segmented by subject interest, academic level, and geographic location — ensuring your message reaches the right students at the right time.
Trusted by 5500+ universities worldwide
Exclusive or native email placement, the choice is yours
Why choose Direct Email Marketing?
A Direct Email Marketing campaign allows you to speak exclusively to our student database.
- A dedicated email campaign with exclusive content about your institution to boost your brand awareness.
- Precise targeting — reach the right students for your programs based on their education level, subject interest and geographic location.
- Tracked links directly to your landing page.
- Campaign optimization and post-send performance reporting.
Why choose an Ad Placement in Keystone’s Student Newsletters?
Perfect for raising your brand awareness amongst our monthly newsletter content.
- Share quick facts about your institution and campus, information about upcoming deadlines or scholarships.
- Reach the whole database of students active on Educations.com or select databases by study level (up to 400k students).
- Tracked links directly to your landing page.
Looking for more ways
to grow your reach?
Email Marketing is just one part of our suite of student recruitment tools. Explore our other services that work hand-in-hand to help your university attract, engage, and convert more students.
Discover our range of higher
ed marketing services
Looking for more ways to grow your reach?
Get inspired by these stories
An extension of our services. Every candidate taken care of by Keystone made the application with us.
Ana Costa
Director for Education
Increased engagement within the middle funnel of our admissions process
We started working with the Apply product to encourage and increase engagement within the middle funnel of our admissions process.
Lisa Francis
Director of Graduate Admissions
Keystone Apply brings us students who are ready to talk
Wes Vaina
Director of Admissions and Enrollment, School of Education
Caroline Everett / International Marketing Manager
Thomas Snell
International Admissions and Compliance Manager
Using Keystone Hub, we have a place where we can answer all candidates very quickly, as simple answers are responded to automatically.
Ana Costa
Director for Education
Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.
Wes Vaina
Director of Admissions and Enrollment, School of Education
Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.
Robynn Allveri
Assistant Director, Graduate and International Programs
Sebastian Bernsten
NCAA DI
Selma Ekverum
NCAA DI
“The biggest lesson tennis has taught me during college is how to stay mentally calm under pressure. In tennis, college matches can swing with just one point, and it’s easy to get caught up in mistakes or bad calls. I had to learn how to reset my mind quickly and focus on the next point instead of thinking about the previous one. The mindset of staying present and adapting fast has carried over into my academic and personal life.”
Angelos Avgeris
Tennis student-athlete
Emily Feldstedt / Coordinator of Student Recruitment
Jose De Pool / International Coordinator
Nancy Azule / Director of Academic Program Management
Anna Viola Hornyick / International Officer in International Academic Programs Office
Anna Costa / Director for Education
Melina Karlsson
Adrián Puente / Advertising Manager
Selma Ekverum
NCAA Division I
Sebastian Bernsten
NCAA Division I
« La plus grande leçon que le tennis m’a apprise pendant mes études universitaires est la capacité à rester mentalement calme sous pression. En tennis, un match universitaire peut basculer sur un seul point, et il est facile de se laisser emporter par les erreurs ou les décisions contestables. J’ai dû apprendre à réinitialiser rapidement mon esprit et à me concentrer sur le point suivant plutôt que sur le précédent. Cet état d’esprit, fait de présence et d’adaptation rapide, m’a également servi dans ma vie académique et personnelle. »
Angelos Avgeris
Étudiant-athlète en tennis
"Decidir mudarme a Estados Unidos para la universidad fue un paso importante en mi vida y, al mirar atrás, ha sido una de las mejores decisiones que he tomado. La experiencia de ser un estudiante deportista ha sido increíblemente gratificante, tanto a nivel personal como deportivo."
Sebastian Bernsten
NCAA DI
Selma Ekverum
NCAA DI
"La lección más grande que el tenis me ha enseñado durante la universidad es cómo mantenerme mentalmente tranquilo bajo presión. En tenis, los partidos universitarios pueden cambiar con solo un punto, y es fácil quedarse atrapado en errores o malas decisiones arbitrales. Tuve que aprender a resetear mi mente rápidamente y enfocarme en el siguiente punto en lugar de pensar en el anterior. La mentalidad de permanecer presente y adaptarme rápido se ha trasladado a mi vida académica y personal."
Angelos Avgeris
Estudiante-deportista de tenis
Why advertise with Keystone?
Expand your reach and appear in organic search results to students
actively searching and comparing where and what to study.
Transparent overview
Your program and school pages are advertisement-free and provide need-to-know information about your courses.
Perfectly optimized
Our lead capture forms are optimized for maximum conversion - students can directly contact the schools they are interested in via the forms hosted on your profile.
Custom targeting
Target students in specific countries with geo-targeting, or go global for maximum visibility.
Automatic translation
All listings include promotion in multiple languages, which means your school and programs are visible to students searching
in their native language.
Have you got more
questions before we start?
What is the difference between a Direct Email Campaign and a Student Newsletter ad Placement?
Direct Email Marketing campaigns are sent to a targeted list of students via email, they talk about your institution only, giving you full control over content. Keystone Student Newsletters are curated, multi-topic newsletters sent by Keystone, where your message appears alongside other relevant student content—ideal for brand alignment and high engagement.
Who will receive my email campaign?
Our database includes students active on Educations.com and other Keystone websites in the 3 months before the campaign is sent to ensure maximum engagement.
Can I use both services together?
Absolutely. Many clients use Direct Email for time-sensitive messages and Newsletter placements for sustained brand awareness. Together, they offer a powerful one-two punch for student engagement.
What kind of content works best in each format?
For Direct Email Marketing campaign, concise, action-driven content with a strong Calls to Action (like “Apply Now” or “Register Today”) works best. In Student Newsletters, messages with broad appeal or helpful resources tend to generate higher engagement due to the editorial-style format.
How is campaign performance measured?
You'll receive a detailed performance report for both services. Direct Email campaigns include metrics such as open rates, click-through rates, and engagement rates by segment. Newsletter placements include overall email stats and your ad’s performance within the newsletter issue.
Let’s talk
Create a customized email marketing strategy that aligns with your student recruitment and enrollment goals. Schedule a call with our email experts.