Email Marketing

Unlock new student markets with targeted email campaigns

Boost visibility for your programs, promote a scholarship, or an application deadline with Keystone’s email marketing campaigns.

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Reach students directly in their inboxes

Target active students from our database 

Our student community actively seeks guidance for their educational decisions and trusts our recommendations. Get exclusive inbox access to student prospects already researching programs like yours—turning interest into enrollment.

Industry-leading engagement with
42% average open rates

Boost your email marketing impact by connecting directly with higher education's most active student community. Students trust our brand, actively open our communications to learn about study opportunities, and engage with our content. 

Capture students on your website landing pages

Drive traffic to your landing page from a global audience of students segmented by subject interest, academic level, and geographic location — ensuring your message reaches the right students at the right time.

Trusted by 5500+ universities worldwide

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Email marketing

Exclusive or native email placement, the choice is yours

Why choose Direct Email Marketing?

A Direct Email Marketing campaign allows you to speak exclusively to our student database. 

  • A dedicated email campaign with exclusive content about your institution to boost your brand awareness.
  • Precise targeting — reach the right students for your programs based on their education level, subject interest and geographic location.
  • Tracked links directly to your landing page.
  • Campaign optimization and post-send performance reporting. 
Direct email marketing campaigns

Why choose an Ad Placement in Keystone’s Student Newsletters?

Perfect for raising your brand awareness amongst our monthly newsletter content.

  • Share quick facts about your institution and campus, information about upcoming deadlines or scholarships.
  • Reach the whole database of students active on Educations.com or select databases by study level (up to 400k students).
  • Tracked links directly to your landing page. 
Student newsletter ad placement

Looking for more ways to grow your reach? 

Social media campaigns
Student fairs
Online program listings
Campus stories
Hear from our customers

Get inspired by these stories

An extension of our services. Every candidate taken care of by Keystone made the application with us.

Keystone Apply is an extension of our services. They manage our leads, talk to them, and accompany our students until the end of the application process.

Ana Costa

Director for Education

Increased engagement within the middle funnel of our admissions process

We started working with the Apply product to encourage and increase engagement within the middle funnel of our admissions process.

Lisa Francis

Director of Graduate Admissions

Keystone Apply brings us students who are ready to talk

Keystone Apply brings us these students who are ready to talk about the curriculum. They are ready to talk about the faculty. They have already taken into account the cost.

Wes Vaina

Director of Admissions and Enrollment, School of Education

Caroline Everett / International Marketing Manager

Thomas Snell

International Admissions and Compliance Manager

Using Keystone Hub, we have a place where we can answer all candidates very quickly, as simple answers are responded to automatically.

Ana Costa

Director for Education

Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.

Wes Vaina

Director of Admissions and Enrollment, School of Education

Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.

Robynn Allveri

Assistant Director, Graduate and International Programs

"Deciding to move to the United States for college was a major step in my life, and looking back, it’s been one of the best decisions I’ve ever made. The experience of being a student athlete has been incredibly rewarding, both personally and athletically."

Sebastian Bernsten

NCAA DI

"Being part of a team in the US has been amazing, it’s pushed me out of my comfort zone, gave me a way to experience a new culture, and taught me the value of different perspectives. My teammates have supported me, challenged me, and helped me grow both personally and athletically."

Selma Ekverum

NCAA DI

“The biggest lesson tennis has taught me during college is how to stay mentally calm under pressure. In tennis, college matches can swing with just one point, and it’s easy to get caught up in mistakes or bad calls. I had to learn how to reset my mind quickly and focus on the next point instead of thinking about the previous one. The mindset of staying present and adapting fast has carried over into my academic and personal life.”

Angelos Avgeris

Tennis student-athlete

Emily Feldstedt / Coordinator of Student Recruitment

Jose De Pool / International Coordinator

Nancy Azule / Director of Academic Program Management

Anna Viola Hornyick / International Officer in International Academic Programs Office

Anna Costa / Director for Education

Trusted by institutions competing locally 

Melina Karlsson

Adrián Puente / Advertising Manager

« Faire partie d’une équipe aux États-Unis a été une expérience incroyable. Cela m’a poussée hors de ma zone de confort, m’a permis de découvrir une nouvelle culture et m’a appris la valeur des points de vue différents. Mes coéquipiers m’ont soutenue, challengée et aidée à grandir, aussi bien personnellement que sportivement. »

Selma Ekverum

NCAA Division I

« Décider de partir aux États-Unis pour mes études a été une étape majeure de ma vie et, avec le recul, c’est l’une des meilleures décisions que j’aie jamais prises. L’expérience d’étudiant-athlète a été extrêmement enrichissante, tant sur le plan personnel que sportif. »

Sebastian Bernsten

NCAA Division I

« La plus grande leçon que le tennis m’a apprise pendant mes études universitaires est la capacité à rester mentalement calme sous pression. En tennis, un match universitaire peut basculer sur un seul point, et il est facile de se laisser emporter par les erreurs ou les décisions contestables. J’ai dû apprendre à réinitialiser rapidement mon esprit et à me concentrer sur le point suivant plutôt que sur le précédent. Cet état d’esprit, fait de présence et d’adaptation rapide, m’a également servi dans ma vie académique et personnelle. »

Angelos Avgeris

Étudiant-athlète en tennis

"Decidir mudarme a Estados Unidos para la universidad fue un paso importante en mi vida y, al mirar atrás, ha sido una de las mejores decisiones que he tomado. La experiencia de ser un estudiante deportista ha sido increíblemente gratificante, tanto a nivel personal como deportivo."

Sebastian Bernsten

NCAA DI

"Ser parte de un equipo en EE.UU. ha sido increíble, me ha sacado de mi zona de confort, me dio una manera de experimentar una nueva cultura y me enseñó el valor de diferentes perspectivas. Mis compañeros de equipo me han apoyado, desafiado y ayudado a crecer tanto personal como atléticamente."

Selma Ekverum

NCAA DI

"La lección más grande que el tenis me ha enseñado durante la universidad es cómo mantenerme mentalmente tranquilo bajo presión. En tenis, los partidos universitarios pueden cambiar con solo un punto, y es fácil quedarse atrapado en errores o malas decisiones arbitrales. Tuve que aprender a resetear mi mente rápidamente y enfocarme en el siguiente punto en lugar de pensar en el anterior. La mentalidad de permanecer presente y adaptarme rápido se ha trasladado a mi vida académica y personal."

Angelos Avgeris

Estudiante-deportista de tenis

See why other universities trust us

Why advertise with Keystone?

Expand your reach and appear in organic search results to students 
actively searching and comparing where and what to study.

 

Transparent overview

Your program and school pages are advertisement-free and provide need-to-know information about your courses. 

Perfectly optimized 

Our lead capture forms are optimized for maximum conversion - students can directly contact the schools they are interested in via the forms hosted on your profile. 

Custom targeting 

Target students in specific countries with geo-targeting, or go global for maximum visibility. 

Automatic translation

All listings include promotion in multiple languages, which means your school and programs are visible to students searching
in their native language. 

Have you got more 
questions before we start?

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What is the difference between a Direct Email Campaign and a Student Newsletter ad Placement?
Who will receive my email campaign?
Can I use both services together?
What kind of content works best in each format?
How is campaign performance measured?