Keystone Leadership
We are an international team truly passionate about education.

Fredrik Högemark
Chief Executive Officer
Fredrik Högemark is Chief Executive Officer of Keystone. Fredrik is one of the founders and has been active in the group since its inception. Prior experience from SEB Corporate Finance and Handelsbanken Capital Markets. Fredrik has a Bachelor in Business and Economics and a Master in Accounting, & Financial Management from Stockholm School of Economics. Fredrik’s mission is to develop and deliver services which help students in their journey to find the right education and to develop innovative solutions for the education industry.

Mark Ivin
Chief Financial Officer

Julian Skeels
Chief Product and Technology Officer
Julian is Chief Product and Technology Officer at Keystone. Prior to Keystone, Julian was Senior Vice President of Product Growth at DAZN, the world’s largest, fastest-growing sports streaming service and leader of Product Management, Engineering and Data Science teams at Amazon Prime Video for almost 5 years.
Julian has over 20 years of demonstrated career success with extensive case histories of leading Product Management organisations within embryonic start-ups through to market leaders such as Microsoft, Apple and Amazon. Julian has been instrumental in numerous turnaround & change programs as well as seen different companies through massive growth processes both financially and geographically.
Early in his career, Julian was a board member at Electronic Solutions, a BBDO advertising agency, and later led Product Management for Multimap.com and was part of the leadership team that completed acquisition by Microsoft in 2007.
Julian has a BSc in Computer Science from University of Hertfordshire.

Saba Chafiki
Chief Marketing Officer

Liza Andersin
Chief Human Resources Officer (CHRO)
Liza Andersin is the Chief Human Resources Officer (CHRO) for Keystone and joined former Educations Media Group in 2016. With a background of working within the HR field for over 10 years combined with solid experience of media production within Employer Branding, Liza has developed a proactive HR approach that is close to the business. Liza has a Bachelor in Psychology from Stockholm University and has also studied Organization and Management at Swinburne University of Technology in Melbourne.
HR’s daily mission is to support the company’s vision to attract, develop and empower our passionate and high achieving employees in the quest to be the most scaled and trusted resource for people searching to further their education.

Madeleine Lindahl
Chief Operations Officer
Madeleine Lindahl is Chief Operations Officer for domestic student recruitment and professional training. Madeleine joined the former Educations Media Group in 2016. She has over 15 years of experience within Sales and Marketing from both FMCG companies, the Travel Industry as well as the Education Industry.
Madeleine has a Bachelor of Communications and Marketing from Örebro University and has also studied Advertising, Business and Graphic Design at University of Western Sydney, Australia.
She believes in continuing professional development and lifelong learning both for business and pleasure. Madeleine’s passion is to see her employees develop and take on new challenges and to dance with her children.

Scott Miller
Chief Commercial Officer, Study Abroad