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Meet the Team

Keystone Leadership

We are an international team truly passionate about education.

Fredrik Hogemark

Fredrik Högemark

Chief Executive Officer

Fredrik Högemark is Chief Executive Officer of Keystone. Fredrik is one of the founders and has been active in the group since its inception. Prior experience from SEB Corporate Finance and Handelsbanken Capital Markets. Fredrik has a Bachelor in Business and Economics and a Master in Accounting, & Financial Management from Stockholm School of Economics. Fredrik’s mission is to develop and deliver services which help students in their journey to find the right education and to develop innovative solutions for the education industry.




Mark Ivin

Chief Financial Officer

Mark Ivin is Keystone's Chief Financial Officer. Prior to Keystone, Mark served as CFO of a publicly listed Seismic company on the Oslo Stock Exchange, CFO of a fast-growing PE-owned subscriber-based Telecoms business, Finance Director of Norway’s main renewable power company, a partner at PwC, and Finance Manager at Hughes Space & Communications in Los Angeles, California, USA. Mark also holds board positions in Infront, a FinTech company, and Ardoq, an Enterprise Architecture software company. Mark has an MBA from Thunderbird School of Global Management, Arizona, USA, and a BSBA from University of Denver, Colorado, USA. Mark’s mission is to be an enabler for Keystone to create value for customers, employees, and our investors.
Julian Skeels

Julian Skeels

Chief Product and Technology Officer

Julian is Chief Product and Technology Officer at Keystone. Prior to Keystone, Julian was Senior Vice President of Product Growth at DAZN, the world’s largest, fastest-growing sports streaming service and leader of Product Management, Engineering and Data Science teams at Amazon Prime Video for almost 5 years.

Julian has over 20 years of demonstrated career success with extensive case histories of leading Product Management organisations within embryonic start-ups through to market leaders such as Microsoft, Apple and Amazon. Julian has been instrumental in numerous turnaround & change programs as well as seen different companies through massive growth processes both financially and geographically.

Early in his career, Julian was a board member at Electronic Solutions, a BBDO advertising agency, and later led Product Management for and was part of the leadership team that completed acquisition by Microsoft in 2007.

Julian has a BSc in Computer Science from University of Hertfordshire.

Saba Chafiki

Saba Chafiki

Chief Marketing Officer

Saba Chafiki is the CMO. With over 12 years of experience working in higher education and telecommunications industries, Saba has extensive experience in sales and marketing. Saba has a Master of Management from Burgundy School of Business and a Bachelor of Public Management from the Institute of Public Management and Territorial Governance (France). Saba’s primary mission is to expand Keystone’s global footprint, helping to connect students and higher ed institutions on a global scale. She also focuses on ensuring Keystone is a trusted resource for students, helping to improve the journey to enrollment and beyond.
Liza Andersin

Liza Andersin

Chief Human Resources Officer (CHRO)

Liza Andersin is the Chief Human Resources Officer (CHRO) for Keystone and joined former Educations Media Group in 2016. With a background of working within the HR field for over 10 years combined with solid experience of media production within Employer Branding, Liza has developed a proactive HR approach that is close to the business. Liza has a Bachelor in Psychology from Stockholm University and has also studied Organization and Management at Swinburne University of Technology in Melbourne.

HR’s daily mission is to support the company’s vision to attract, develop and empower our passionate and high achieving employees in the quest to be the most scaled and trusted resource for people searching to further their education.

Madeleine Lindhal COO profile4  300x300

Madeleine Lindahl

Chief Operations Officer

Madeleine Lindahl is Chief Operations Officer for domestic student recruitment and professional training. Madeleine joined the former Educations Media Group in 2016. She has over 15 years of experience within Sales and Marketing from both FMCG companies, the Travel Industry as well as the Education Industry.  

Madeleine has a Bachelor of Communications and Marketing from Örebro University and has also studied Advertising, Business and Graphic Design at University of Western Sydney, Australia.  

She believes in continuing professional development and lifelong learning both for business and pleasure. Madeleine’s passion is to see her employees develop and take on new challenges and to dance with her children.


Scott Miller

Chief Commercial Officer, Study Abroad

Scott Miller serves as Chief Commercial Officer. Scott has over 11 years of experience in the EdTech space. Scott served successfully as VP of Sales and other roles since joining Keystone in 2010. Prior to Keystone, Scott worked on Barack Obama's 2008 Presidential campaign and also served 3 years in the United States Peace Corps in Costa Rica.
Scott has an MPhil in Sustainable Development from the University of Oslo and a BA from DePauw University. Scott's mission is to help drive performance and development of Keystone's sales and customer success teams, bringing the best possible results to higher education institutions around the world.


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