- Higher Education Marketing
- Program Promotion
Where 100 million students begin their search each year
Reach and attract students by listing your programs on Keystone’s student websites from Educations.com to FindAPhD. Connect directly with prospective students as they search online for local or international study via our network of student sites.
Trusted by 5000+ universities worldwide
Promote locally, internationally, or both
If you want to recruit international students
If you want to recruit international students, select from our family of bespoke student websites designed to help you find your best-fit students.
If you want to recruit students locally
If you want to recruit students in your home market, we also offer domestic program promotion on various country-specific websites.
Discover our range of higher
ed marketing services
1
List your programs
You add content about your programs and degrees into your Keystone Hub profile - adding information such as start dates, course content, application deadlines, and other key information, such as images and videos.
2
Be visible where students search
Once published, your listing will be visible in organic search engine results to students actively searching, directing them to your Keystone profile where they can read more about your program.
3
Build brand awareness and generate student leads
Your programs appear in search results so students can see and compare your institution among others. Students can submit their inquiry to you and their information is stored in your Keystone Hub profile so you can follow up directly.
Student lead generation
on a global scale
Be visible to 100 million students across Keystone sites
With over 100 million prospective students visiting our family of websites each year, ensure your institution is visible where students search. By listing your programs with Keystone, you expand your reach to both domestic and international students with ease.
Speak to students in their native language
Marketing a course to a global audience is challenging if you don’t speak their language. We help you to promote your school or institution effectively to students in their native language by automatically translating your listings into 28 different languages as standard.
Manage student leads all in one place
Easily manage and track your student leads, automate follow-up communications and optimize student recruitment performance through Keystone Hub CRM platform - your one-stop portal.
Get inspired by these stories
An extension of our services. Every candidate taken care of by Keystone made the application with us.
Ana Costa
Director for Education
Increased engagement within the middle funnel of our admissions process
We started working with the Apply product to encourage and increase engagement within the middle funnel of our admissions process.
Lisa Francis
Director of Graduate Admissions
Keystone Apply brings us students who are ready to talk
Wes Vaina
Director of Admissions and Enrollment, School of Education
Caroline Everett / International Marketing Manager
Thomas Snell
International Admissions and Compliance Manager
Using Keystone Hub, we have a place where we can answer all candidates very quickly, as simple answers are responded to automatically.
Ana Costa
Director for Education
Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.
Wes Vaina
Director of Admissions and Enrollment, School of Education
Anytime we can automate at the graduate admissions level, it's a win for us. It saves the team time. It saves the team energy.
Robynn Allveri
Assistant Director, Graduate and International Programs
Sebastian Bernsten
NCAA DI
Selma Ekverum
NCAA DI
“The biggest lesson tennis has taught me during college is how to stay mentally calm under pressure. In tennis, college matches can swing with just one point, and it’s easy to get caught up in mistakes or bad calls. I had to learn how to reset my mind quickly and focus on the next point instead of thinking about the previous one. The mindset of staying present and adapting fast has carried over into my academic and personal life.”
Angelos Avgeris
Tennis student-athlete
Emily Feldstedt / Coordinator of Student Recruitment
Jose De Pool / International Coordinator
Nancy Azule / Director of Academic Program Management
Anna Viola Hornyick / International Officer in International Academic Programs Office
Anna Costa / Director for Education
Melina Karlsson
Adrián Puente / Advertising Manager
Selma Ekverum
NCAA Division I
Sebastian Bernsten
NCAA Division I
« La plus grande leçon que le tennis m’a apprise pendant mes études universitaires est la capacité à rester mentalement calme sous pression. En tennis, un match universitaire peut basculer sur un seul point, et il est facile de se laisser emporter par les erreurs ou les décisions contestables. J’ai dû apprendre à réinitialiser rapidement mon esprit et à me concentrer sur le point suivant plutôt que sur le précédent. Cet état d’esprit, fait de présence et d’adaptation rapide, m’a également servi dans ma vie académique et personnelle. »
Angelos Avgeris
Étudiant-athlète en tennis
"Decidir mudarme a Estados Unidos para la universidad fue un paso importante en mi vida y, al mirar atrás, ha sido una de las mejores decisiones que he tomado. La experiencia de ser un estudiante deportista ha sido increíblemente gratificante, tanto a nivel personal como deportivo."
Sebastian Bernsten
NCAA DI
Selma Ekverum
NCAA DI
"La lección más grande que el tenis me ha enseñado durante la universidad es cómo mantenerme mentalmente tranquilo bajo presión. En tenis, los partidos universitarios pueden cambiar con solo un punto, y es fácil quedarse atrapado en errores o malas decisiones arbitrales. Tuve que aprender a resetear mi mente rápidamente y enfocarme en el siguiente punto en lugar de pensar en el anterior. La mentalidad de permanecer presente y adaptarme rápido se ha trasladado a mi vida académica y personal."
Angelos Avgeris
Estudiante-deportista de tenis
Why advertise with Keystone?
Expand your reach and appear in organic search results to students
actively searching and comparing where and what to study.
Transparent overview
Your program and school pages are advertisement-free and provide need-to-know information about your courses.
Perfectly optimized
Our lead capture forms are optimized for maximum conversion - students can directly contact the schools they are interested in via the forms hosted on your profile.
Custom targeting
Target students in specific countries with geo-targeting, or go global for maximum visibility.
Automatic translation
All listings include promotion in multiple languages, which means your school and programs are visible to students searching
in their native language.
Have you got more
questions before we start?
How do I get student leads from my listing?
Each listing includes inquiry forms and contact options that connect students directly with your team.
If you are listed on Educations.com, you’ll also receive qualified leads, including the student’s information and the programs they are interested in, into our Keystone Hub platform.
You can also integrate your listings with platforms like Unibuddy for real-time student engagement.
How do Listings help with SEO and online discoverability?
Each listing is optimized for organic search, and your online profile is structured and optimized to rank highly in search engines like Google, Baidu, Bing, and Yandex. This means our websites rank highly in search results when students are searching for program subjects.
How do I manage my listings?
You’ll use Keystone Hub, a centralized portal to monitor your institution’s profile and program listings. You can preview how each listing looks in different markets and update content anytime, publishing changes in real-time.
Are the listings translated into other languages?
Yes. Listings are automatically localized and translated into multiple languages, so students can read about your programs in their native language, making it easier to promote your university globally.
I only want to recruit students locally. How are domestic institutions supported?
Listings aren’t just for international recruitment. For example, U.S. institutions also benefit from exposure to North American students, with listings tailored to domestic search trends and regional interests, thereby boosting visibility across both audiences. We can also work with you to identify growth geographic markets, where your listing is visible, and turn off your listing in any markets where you don’t want to recruit students from.
Can I promote individual programs or just full degrees?
Yes, you can promote individual programs, full degrees, short courses, or online certificates. Whether you're advertising a new MBA, an online psychology course, or a full undergraduate program, Listings are flexible to meet your goals.
Let’s talk
Keystone’s team of experts can create a digital marketing strategy that aligns with your student recruitment and enrollment goals. Schedule a call with our experts.