Social Media Marketing

Build Social Presence That Feels Familiar Long Before Students Apply

With over 95% of teenagers and young adults active on social media, it’s where their future decisions take shape. Our teams help you grow authentic, consistent social profiles that keep your university top-of-mind. We nurture awareness long before the admissions cycle begins, then drive timely action on scholarship deadlines, program launches, and recruitment events throughout the enrollment journey. 

Choose your channel

Social media 
campaigns that reach where nothing else can

0 k
Facebook & Instagram

Average impressions per ad
on Facebook and Instagram

0
TikTok

Average clicks per campaign on TikTok. 

Present on every channel, like you own it

From TikTok to YouTube, spotlight your university across top social networks and connect with both students and parents in their daily feeds—boosting awareness, trust, and engagement year-round.

Hear from our customers

NEW: Campaigns on Reddit

Achieve high visibility in high-intent moments on Reddit, a non-saturated and trustworthy platform where you can reach prospective students and parents right when they are comparing options or looking for answers to education-related questions.

Reach students on Reddit
600k average impressions per campaign on Meta

Campaigns on Meta

Boost awareness and applications with high-impact ads that appear right in students’ and parents’ feeds—from Instagram Stories to Facebook carousels and in-feed videos. 

Boost awareness and applications with high-impact ads that appear right in students’ and parents’ feeds—from Instagram Stories to Facebook carousels and in-feed videos. 
Reach students on Meta
510k average impressions per campaign

Campaigns on TikTok

Reach prospective students in fast-moving, creative video feeds. TikTok demands authenticity and a firm grasp of current trends—our team ensures your message feels authentic and engaging. 

Reach prospective students in fast-moving, creative video feeds. TikTok demands authenticity and a firm grasp of current trends—our team ensures your message feels authentic and engaging. 
Reach students on TikTok
up to 1.5k impressions per campaign

Campaigns on YouTube

YouTube is where your prospective students spend hours exploring ideas, universities, and life abroad. With targeted video ad campaigns, you can meet them there—in their language, culture, and context using emotional storytelling that converts. 

YouTube is where your prospective students spend hours exploring ideas, universities, and life abroad. With targeted video ad campaigns, you can meet them there—in their language, culture, and context using emotional storytelling that converts. 
Reach students on YouTube
Hear from our customers

Through Keystone, we are present on many social media channels that we couldn't reach otherwise.

Laura Stender / Senior Program Manager / Frankfurt School of Finance

Step by step

Plan your social media campaign

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Plan

We flesh out your goals and define ideal student profiles, using our exclusive student data and behavioral insights to target audiences beyond your usual reach. 

smarter targeting
behavioral targeting
campaigns designed around your recruitment goals

Launch

We set up and run your campaigns across platforms under trusted student-facing brands like educations.com. Your dedicated campaign manager ensures every ad drives traffic or captures leads directly into your SmartHub CRM account.

seamless campaign setup
trusted brand visibility
direct flow of new student leads

Refine

Your dedicated campaign manager monitors and optimizes results — adjusting targeting, creative, and spend allocation for maximum performance, and providing you with a detailed performance report at the end of each campaign. 

clear insights
measurable ROI
data-driven recommendations

Reach new student audiences with paid social media campaigns powered by Keystone

Trusted social presence

Your social media campaigns are hosted from Keystone's social accounts like educations, meaning we set up and run the campaigns for you, while giving you the authenticity to promote your institution on social accounts that students already feel familar with. 

Hyper-targeted campaigns

Target your ideal students among a wide range of age groups, locations and interest-based options using a varierty of creatives and formats. 

Flexible campaign options

Most of our social media campaigns allow you to choose from traffic-boosting ads that drive clicks to your landing page, or optimized for lead generation conversion, with in-app embedded lead gen forms to capture student leads at the point of advert. 

Have you got more 
questions before we start?

Group 48096383
What platforms do you run campaigns on?
Can you target specific student audiences?
How soon can we see results?
Can we choose the type of campaign?
What makes your campaigns different from running social media campaigns ourselves?
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