Higher Ed Marketing
Social Media Campaigns

Social Media Campaigns on Meta,  TikTok, Reddit & Quora

Expand your institution's brand awareness and reach new student audiences with paid social media campaigns powered by Keystone.
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NEW!
Reddit & Quora Campaigns

Campaigns on Reddit & Quora 

Achieve high visibility in high-intent moments, on non-saturated and trustworthy platforms. 

Reach prospective students right when they’re comparing options or looking for answers to make education-related decisions. 

Why choose Reddit & Quora?

  •  Ads are placed alongside authentic, topic-relevant discussions on Reddit and Quora — not lost in the noise
  • Combat ad fatigue, diversify your channel mix with underused, high-trust platforms. Quora and Reddit offer low-competition, cost-efficient exposure to international student audiences.
  • Benefit from high-perceived trust among users on Quora & Reddit. ​Leverage the credibility of peer-to-peer platforms where prospective students actively seek advice and insight.
  • Organic SEO benefits and long-term value.

%

of Redditors are not on Facebook

%

of Redditors are not on TikTok

%

of Redditors are not on Instagram

Average impressions per Keystone campaign

Traffic Boost

Increase high intent traffic to your landing page 

Brand Awareness

Increase your brand´s authenticity and trustworthiness.  

Mockups - Marketing material (15)
Mockups - Marketing material (12)
Mockups - Marketing material (15)
Mockups - Marketing material (12)

Campaigns on TikTok

Reach new student on the fastest growing social media platform for Gen Alpha and Gen Z!

Why choose TikTok?

  • No need for your own TikTok account - let our experts manage your TikTok paid campaigns
  • Benefit from Premium and Spark Ads formats to optimize lead conversion
  • Promote in all countries available on TikTok to boost your reach
  • New leads automatically integrate with your SmartHub or CRM.

Average impressions per Keystone campaign on TikTok.

Choose from:

Traffic Boost

Optimized to boost drive traffic to your landing page.

Lead Generation

Capture student leads with an embedded form in the ad.

TikTok campaign example 1
TikTok campaign example 2
TikTok campaign example 1
TikTok campaign example 2

Campaigns on Meta

Reach new student segments as they browse on Facebook and Instragram, with traffic boosting or lead generation campaigns on Meta.

Why choose Meta?

  • Target your ideal students among a wide range of age groups
  • Share a mix of images, videos & carousels to capture students' attention
  • Benefit from detailed targeting options and sophisticated lead nurturing
  • Leverage Meta's vast user base and reach students interested in programs similar to yours.

Average impressions per campaign on Meta.

Choose from:

Traffic Boost

Optimized for clicks and to drive traffic to your landing page.

Lead Generation

Optimized for lead conversion, with in-app embedded form.

meta campaign example 1
meta campaign example 2
meta campaign example 1
meta campaign example 2

"We partnered with Keystone because we wanted to use TikTok as a new promotional channel. Our campaign goal was to raise brand awareness and increase leads. The campaign was successful and we reached the right target groups across Europe."

bergs-soc-2
Chris Hellsten | Berghs School of Communication, Sweden

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