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Reach International Students Where They're Searching: YouTube Video Ads for Enrollment Growth
YouTube isn’t just for entertainment—it’s the world’s second-largest search engineand one of the most powerful tools for connecting with prospective international students. With targeted video ads, you can engage students in their native language, culture, and contextbefore they even start their formal college search.
Why YouTube for Higher Ed Marketing?
Hyper-Targeted Campaigns
YouTube’s advanced geo-targeting and interest-based audience segmentation mean you can:
Focus your budget on priority countries
Tailor messaging by language, culture, or academic discipline
Deliver ads to students actively searching for higher education
Take advantage of Keystone´s expertise of precise targeting and student behavior know-how.
Full-Funnel Strategy on a Single Platform
YouTube supports every stage of the student journey.
Emotional Storytelling That Converts
Students don’t just choose a program—they choose a life experience. Video brings your story to life through sight, sound, and emotion, creating authentic connections that inspire students to take the next step.
Omnichannel Impact
YouTube ads work seamlessly alongside your campaigns on other platforms—bridging the gap between awareness and decision.
NEW!
Reddit & Quora Campaigns
Campaigns on Reddit & Quora
Achieve high visibility in high-intent moments, on non-saturated and trustworthy platforms.
Reach prospective students right when they’re comparing options or looking for answers to make education-related decisions.
Why choose Reddit & Quora?
Ads are placed alongside authentic, topic-relevant discussions on Reddit and Quora — not lost in the noise
Combat ad fatigue, diversify your channel mix with underused, high-trust platforms. Quora and Reddit offer low-competition, cost-efficient exposure to international student audiences.
Benefit from high-perceived trust among users on Quora & Reddit. Leverage the credibility of peer-to-peer platforms where prospective students actively seek advice and insight.
Organic SEO benefits and long-term value.
%
of Redditors are not on Facebook
%
of Redditors are not on TikTok
%
of Redditors are not on Instagram
Average impressions per Keystone campaign
Traffic Boost
Increase high intent traffic to your landing page
Brand Awareness
Increase your brand´s authenticity and trustworthiness.
Campaigns on TikTok
Reach new student on the fastest growing social media platform for Gen Alpha and Gen Z!
Why choose TikTok?
No need for your own TikTok account - let our experts manage your TikTok paid campaigns
Benefit from Premium and Spark Ads formats to optimize lead conversion
Promote in all countries available on TikTok to boost your reach
New leads automatically integrate with your SmartHub or CRM.
Average impressions per Keystone campaign on TikTok.
Choose from:
Traffic Boost
Optimized to boost drive traffic to your landing page.
Lead Generation
Capture student leads with an embedded form in the ad.
Campaigns on Meta
Reach new student segments as they browse on Facebook and Instragram, with traffic boosting or lead generation campaigns on Meta.
Why choose Meta?
Target your ideal students among a wide range of age groups
Share a mix of images, videos & carousels to capture students' attention
Benefit from detailed targeting options and sophisticated lead nurturing
Leverage Meta's vast user base and reach students interested in programs similar to yours.
Average impressions per campaign on Meta.
Choose from:
Traffic Boost
Optimized for clicks and to drive traffic to your landing page.
Lead Generation
Optimized for lead conversion, with in-app embedded form.
How effective is Social Media advertising?
"We partnered with Keystone because we wanted to use TikTok as a new promotional channel. Our campaign goal was to raise brand awareness and increase leads. The campaign was successful and we reached the right target groups across Europe."
Chris Hellsten | Berghs School of Communication, Sweden
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