Keystone Reports & Downloads
Essential resources for any Higher Ed professional.
Explore our range of downloadable reports to help inform your student recruitment and higher education marketing strategies.


Studying in America 2022 Report
What are the expectations and perceptions of students wanting to study in the USA? Views from 9,000+ prospective students.

State of Student Recruitment 2023
30+ page report with insights from 23,000+ prospective students from around the world on where and what to study.

Higher Ed 101: Student Marketing eBook
Practical resources, checklists and best practice guides to enhance your student marketing strategy.

TikTok 101: Higher Ed Marketing eBook
An essential resource for mastering TikTok including video creation tips & how to use student ambassadors.

Recruit.Enroll.Thrive 2023 eBook
Includes student recruitment checklist, university social media marketing tips, and much more.

State of Student Recruitment 2022 Report
Global insights from our annual survey of 20,000+ prospective international students, including their communication preferences.

Social Media for Higher Ed: Tips & Tricks
Report & bonus on-demand webinar on how to use social media effectively in your student recruitment strategy.

Kickstart 2023: Your Student Recruitment Guide
kickstart your international student recruitment strategy and academic year with our practical guide.

State of Student Recruitment 2021: USA Report
20+ pages of insightful data from our survey of almost 6000 students interested in studying in the USA. Includes bonus webinar video.

State of Student Recruitment 2021: UK & Europe Report
Essential reading for European & UK universities as we collect insights from 13,000 students representing over 180 countries.

State of Student Recruitment 2021: UK
Spotlight report with insights from our global survey of over 13,000 students interested in studying in the UK.

State of Student Recruitment 2021: Spain Report
Spain Spotlight: Student expectations and perceptions from 1,100 prospective students wanting to study in Spain.

State of Student Recruitment 2021: Europe Report
Why is Europe a top study abroad destination? We explore the factors in this spotlight report with insights from 13,000 students.

Future Proofing your MBA Student Recruitment
Useful insights for the planning & optimization of your MBA recruitment strategy. Includes bonus video.

State of Student Recruitment 2020 Report
The inaugural State of Student Recruitment survey of over 20,000 students and 800 higher ed professionals.
Boost your student recruitment with Keystone
Request a call with our expert team to see how we can enhance your student recruitment strategy.
