Keystone Reports & Downloads
Essential resources for any Higher Ed professional.
Explore our range of downloadable reports to help inform your student recruitment and higher education marketing strategies.
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State of Student Recruitment 2024
20+ pages of insights from 27,000 students worldwide. Find out what, where and how students want to study.
![Kickstart eBook thumbnail](https://www.keg.com/hubfs/Kickstart%20eBook%20thumbmail.png)
Kickstart Your 2024 Student Recruitment
Get ready for a new year in student recruitment with practical guides including using AI & best email marketing practices.
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State of Student Recruitment 2023: España y Latinoamérica
Descubre las últimas tendencias en la captación de estudiantes internacionales en España y Latinoamérica.
![State of Student Recruitment UK & Europe 2023](https://www.keg.com/hubfs/Reports%20thumbnails%20for%20website.png)
State of Student Recruitment UK & Europe 2023
28-page report into the latest student recruitment trends and data from students who want to study in the UK & Europe
![Student Recruitment Survival Guide](https://www.keg.com/hubfs/Student%20Recruitment%20Survival%20Guide.png)
Student Recruitment Survival Guide
Supercharge your student recruitment strategy with the latest trends & insights for the 2023-2024 academic year.
![State of Student Recruitment 2023 Report](https://www.keg.com/hubfs/State%20of%20Student%20Recruitment%2023.png)
State of Student Recruitment 2023
30+ page report with insights from 23,000+ prospective students from around the world on where and what to study.
![USA SSR 2023 Spotlight Report](https://www.keg.com/hubfs/USA%20SSR%202023%20Spotlight%20Report.png)
USA Spotlight Report 2023
1-page Report for USA institutions - featuring data from the 2023 State of Student Recruitment Survey.
![CANADA SSR 2023 Spotlight Report](https://www.keg.com/hubfs/CANADA%20SSR%202023%20Spotlight%20Report.png)
CANADA Spotlight Report 2023
1-page Report for Canadian institutions - featuring data from the 2023 State of Student Recruitment Survey.
![UK SSR 2023 Spotlight Report](https://www.keg.com/hubfs/UK%20SSR%202023%20Spotlight%20Report.png)
UNITED KINGDOM Spotlight Report 2023
1-page Report for UK institutions - featuring data from the 2023 State of Student Recruitment Survey.
![Spain SSR 2023 Spotlight Report](https://www.keg.com/hubfs/Spain%20SSR%202023%20Spotlight%20Report.png)
SPAIN Spotlight Report 2023
1-page Report for Spanish institutions - featuring data from the 2023 State of Student Recruitment Survey.
![FRANCE SSR 2023 Spotlight Report](https://www.keg.com/hubfs/FRANCE%20SSR%202023%20Spotlight%20Report.png)
FRANCE Spotlight Report 2023
1-page Report for French institutions - featuring data from the 2023 State of Student Recruitment Survey.
![GERMANY SSR 2023 Spotlight Report](https://www.keg.com/hubfs/GERMANY%20SSR%202023%20Spotlight%20Report.png)
GERMANY Spotlight Report 2023
1-page Report for German institutions - featuring data from the 2023 State of Student Recruitment Survey.
![ITALY SSR 2023 Spotlight Repot](https://www.keg.com/hubfs/ITALY%20SSR%202023%20Spotlight%20Repot.png)
ITALY Spotlight Report 2023
1-page Report for Italian institutions - featuring data from the 2023 State of Student Recruitment Survey.
![SCANDINAVIA SSR 2023 Spotlight Report](https://www.keg.com/hubfs/SCANDINAVIA%20SSR%202023%20Spotlight%20Report.png)
SCANDINAVIA Spotlight Report 2023
1-page Report for Scandinavian institutions - featuring data from the 2023 State of Student Recruitment Survey.
![AUS_NZ SSR 2023 Spotlight Report](https://www.keg.com/hubfs/AUS_NZ%20SSR%202023%20Spotlight%20Report.png)
AUSTRALIA & NEW ZEALAND Spotlight Report 2023
1-page Report for Australian & New Zealand institutions - featuring data from the 2023 State of Student Recruitment Survey.
![Higher Ed 101 Student Marketing eBook](https://www.keg.com/hubfs/Higher%20Ed%20101%20Guide%20to%20Student%20Marketing.png)
Higher Ed 101: Student Marketing eBook
Practical resources, checklists and best practice guides to enhance your student marketing strategy.
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TikTok 101: Higher Ed Marketing eBook
An essential resource for mastering TikTok including video creation tips & how to use student ambassadors.
![Studying_In_America_2022_Report](https://www.keg.com/hubfs/Studying%20in%20America%202022%20Report.png)
Studying in America 2022 Report
What are the expectations and perceptions of students wanting to study in the USA? Views from 9,000+ prospective students.
![Recruit Enroll Thrive 2023 Guide to Student Recruitment Marketing](https://www.keg.com/hubfs/Recruit_Enroll_Thrive%20Student%20Recruitment%20Best%20Practices.png)
Recruit.Enroll.Thrive 2023 eBook
Includes student recruitment checklist, university social media marketing tips, and much more.
![State of Student Recruitment 2022](https://www.keg.com/hubfs/State%20of%20Student%20Recruitment%2022.png)
State of Student Recruitment 2022 Report
Global insights from our annual survey of 20,000+ prospective international students, including their communication preferences.
![Social Media for Higher Ed Best Practices](https://www.keg.com/hubfs/Guide%20to%20Social%20Media%20for%20Higher%20Ed.png)
Social Media for Higher Ed: Tips & Tricks
Report & bonus on-demand webinar on how to use social media effectively in your student recruitment strategy.
![Kickstart 2023: Student Recruitment Guide](https://www.keg.com/hubfs/Kickstart%202023%20ebook.png)
Kickstart 2023: Your Student Recruitment Guide
kickstart your international student recruitment strategy and academic year with our practical guide.
![State of Student Recruitment 2021: USA Report](https://www.keg.com/hubfs/SSR%2021%20USA.png)
State of Student Recruitment 2021: USA Report
20+ pages of insightful data from our survey of almost 6000 students interested in studying in the USA. Includes bonus webinar video.
![State of Student Recruitment 2021: UK & Europe](https://www.keg.com/hubfs/State%20of%20Student%20Recruitment%202021%20UK_Europe.png)
State of Student Recruitment 2021: UK & Europe Report
Essential reading for European & UK universities as we collect insights from 13,000 students representing over 180 countries.
![State of Student Recruitment Report 2021: United Kingdom](https://www.keg.com/hubfs/State%20of%20Student%20Recruitment%202021%20UK.png)
State of Student Recruitment 2021: UK
Spotlight report with insights from our global survey of over 13,000 students interested in studying in the UK.
![State of Student Recruitment 2021: Spain Report](https://www.keg.com/hubfs/State%20of%20Student%20Recruitment%202021%20Spain.png)
State of Student Recruitment 2021: Spain Report
Spain Spotlight: Student expectations and perceptions from 1,100 prospective students wanting to study in Spain.
![State of Student Recruitment Report 2021: Europe](https://www.keg.com/hubfs/SSR%2021%20Europe.png)
State of Student Recruitment 2021: Europe Report
Why is Europe a top study abroad destination? We explore the factors in this spotlight report with insights from 13,000 students.
![Futureproofing Your MBA Student Recruitment](https://www.keg.com/hubfs/Futureproofing%20MBA%20Recruitment.png)
Future Proofing your MBA Student Recruitment
Useful insights for the planning & optimization of your MBA recruitment strategy. Includes bonus video.
![State of Student Recruitment 2020 Report](https://www.keg.com/hubfs/State%20of%20Student%20Recruiment%202020.png)
State of Student Recruitment 2020 Report
The inaugural State of Student Recruitment survey of over 20,000 students and 800 higher ed professionals.
![AUS_NZ SSR 2023 Spotlight Report](https://www.keg.com/hubfs/AUS_NZ%20SSR%202023%20Spotlight%20Report.png)
Regional Spotlight Reports
A collection of 1-page country-specific spotlight reports based on findings from our State of Student Recruitment 2023.
Boost your student recruitment with Keystone
Request a call with our expert team to see how we can enhance your student recruitment strategy.
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