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Reach students where they are scrolling

Social Media Campaigns from Keystone allow you to reach prospective students on popular platforms like TikTok, YouTube, Facebook and Instagram.
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Award categories include Higher Education Institution of the Year, Outstanding Teaching & Mentorship and Student of the Year. Submit your nomination today!
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International Education

How Asia competes with the 'Big 4'
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International Education

The UK Rejoins Erasmus: How are awareness and intention developing?
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Looking for more ways to grow your reach?

Social media is just one part of a powerful student recruitment strategy. Explore our other services that work hand-in-hand to help your university attract.
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Report

2026 TikTok Trends Report

TikTok is no longer just for viral videos; its algorithm now favors relevance, meaningful engagement, and value-driven content, making it a key platform for international students in 2026.

Download our report to discover:

TikTok as a discovery tool

Why TikTok is a critical research and discovery tool for students.

Content that drives engagement

How educational and edutainment content shapes decisions.

Building a community

How niche communities and student creators build trust and engagement.

Explore the insights shaping student engagement and influence on TikTok.

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