2025
Student Recruitment Trends
State of Student Recruitment 2025
MBA Students
Data-driven insights to power your MBA recruitment strategy.
The MBA student recruitment landscape is evolving rapidly, with shifting student motivations, new global trends, and increasing competition for top talent.
Our State of Student Recruitment: MBA Report offers fresh insights from prospective MBA students — equipping business school leaders and admissions teams with the intelligence needed to shape successful recruitment and marketing strategies.
What you'll discover inside
- Motivations behind decision making – from career goals and course content to ROI expectations
- Geographic trends – top source markets for MBA candidates and top destinations for MBA study
- Communication preferences – the best channels for communicating with prospective students, and the importance of peer-to-peer reviews
Download the Report [PDF]


Who should read this report?
- Business School Deans and MBA Program Directors
- Directors of Admissions and Enrollment Managers
- Marketing and Communications Teams targeting MBA prospects
- International Student Recruitment, Country Managers & Partnership Teams
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