2025
Student Recruitment Trends

State of Student Recruitment 2025

Bachelor's Students

Unlock fresh, data-driven insights about undergraduate students in our 2025 State of Student Recruitment Bachelor's report.

What you'll discover inside

🌎 Top Study Destinations & Subjects - where students plan to go and what are the most popular subjects for undergraduate study?

🚫 Motivations & Barriers - affordability, eligibility concerns, and having an 'adventure' all feature; see how they rank.

📱 Preferred Channels - see how email vs instant messaging preferences are changing and what this means for your outreach.

💌 Application Behavior - how do students research and apply for a Bachelor's, and how many institutions are they applying to?

✅ Actionable Recommendations - proven tactics to reach and convert Gen Z prospects applying to university.

image of front cover of the bachelor's report, student holding a phone

Download the Report [PDF]
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Who should read this? 

  • International recruitment & admissions teams
  • Marketing & communication managers targeting Gen Z and prospective students
  • Faculty leaders planning program portfolios 
  • Agencies and pathway providers supporting undergraduate enrollment 

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