2025 Student Recruitment Trends
State of Student Recruitment 2025
Bachelor's Students
Unlock fresh, data-driven insights about undergraduate students in our 2025 State of Student Recruitment Bachelor's report.
What you'll discover inside
- Top Study Destinations & Subjects - where students plan to go and what are the most popular subjects for undergraduate study?
- Motivations & Barriers - affordability, eligibility concerns, and having an 'adventure' all feature; see how they rank.
- Preferred Channels - see how email vs instant messaging preferences are changing and what this means for your outreach.
- Application Behavior - how do students research and apply for a Bachelor's degree, and how many institutions are they applying to?
- Actionable Recommendations - proven tactics to reach and convert Gen Z prospects applying to university.
