State of Student Recruitment 2025

🌎 Top Study Destinations - which countries are winning and losing share at postgraduate level.

📚 Subject Preferences by Age - why Business & Economics continues to dominate, but younger students lean towards the arts.

🚫 Motivations & Barriers - career progression, affordability, and emotional barriers like leaving family all feature.

📱 Communication Preferences - email still reigns, but which instant messaging apps are rising fast?

⏰ Influence & Decision Drivers - how course content, social proof and internship opportunities are shaping decision making.