2025 Student Recruitment Trends
State of Student Recruitment 2025
Master's Students
Understand what motivates today's doctoral candidates - and how to attract and recruit PhD students more effectively in a shifting international landscape.
A must-read report for higher-ed professionals recruiting and enrolling postgraduate students.
What you'll discover inside
🌎 Top Study Destinations - which countries are winning and losing share at postgraduate level.
📚 Subject Preferences by Age - why Business & Economics continues to dominate, but younger students lean towards the arts.
🚫 Motivations & Barriers - career progression, affordability, and emotional barriers like leaving family all feature.
📱 Communication Preferences - email still reigns, but which instant messaging apps are rising fast?
⏰ Influence & Decision Drivers - how course content, social proof and internship opportunities are shaping decision making.
