2025
State of Student Recruitment

What are students really thinking when they consider studying abroad? Keystone’s annual State of Student Recruitment Report 2025 uncovers powerful insights that reveal the trends shaping international education in real time.
Insights from over 42,000 prospective students across 150+ countries.
Discover how students are thinking about studying abroad - including their motivations, top concerns, and how they research and choose institutions.
Highlights from the report include:
- What drives students to consider studying internationally
- How financial, safety, and practical factors influence decisions
- Where students are turning for information and guidance during their search
You’ll also gain access to our interactive dashboard, where you can explore the data in more detail by country, level of study, and more.
What new trends are emerging among prospective students? Find out now!
State of Student Recruitment 2025
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