Cultural Map for Higher Education Report
How students in Africa, South America, Eastern Europe, Western Europe, and the USA actually evaluate, trust, and respond to higher education advertising. If your institution is recruiting internationally, this is the framework your team needs before your next campaign goes live.
Download our latest report to discover:
Advertising style & Visual language
How visuals are typically presented and interpreted within a culture.
Tone of voice & Copy style per market
How messages should be communicated to insure communication aligns with cultural expectations and avoids disconnect.
CTA strategies that convert
How to prompt audiences to take action in a culturally appropriate way, to ensure CTAs feel natural and persuasive rather than pushy or ineffective.
High-performing content formats
The type of content that are most engaging and effective in each culture
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