2026 marks a pivotal moment in YouTube's evolution, defined by accelerated shifts in audience behaviour.
For higher ed institutions, it's essential to stop treating YouTube as just an ad channel and embrace it as a key tool for building organic, highly engaged communities.
Download our 2026 YouTube Trends Report to learn:
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The dominant trends influencing viewer consumption, creator strategies and brand integration
- Why shorts are a cultural force for discovery, and how AI is reshaping how video content is produced
- How these new dynamics will shape the platform's competitive landscape in 2026
Get practical insights to adapt your YouTube content strategy for international student recruitment!