2025 Student Recruitment Trends
State of Student Recruitment 2025
PhD Students
Understand what motivates today's doctoral candidates - and how to attract and recruit PhD students more effectively in a shifting international landscape.
What you'll discover inside
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Top Study Destinations - where PhD students want to study and how traditional destinations are holding up.
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Barriers - from affordability and family separation to eligibility and safety concerns.
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Application Behavior - PhD students apply to more universities than any other group.
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How to influence decisions - the growing importance of networking opportunities, social proof and video conferencing.
Who is this report for?
- Graduate schools and doctoral program directors
- International student recruitment teams
- University marketing and communications professionals targeting research-level candidates
- Agencies and consultants supporting advanced degree recruitment.
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