2025
Student Recruitment Trends
State of Student Recruitment 2025
PhD Students
Understand what motivates today's doctoral candidates - and how to attract and recruit PhD students more effectively in a shifting international landscape.
What you'll discover inside
🌎 Top Study Destinations - where PhD students want to study and how traditional destinations are holding up.
🚫 Barriers - from affordability and family separation to eligibility and safety concerns.
📚 Application Behavior - PhD students apply to more universities than any other group.
💭 How to influence decisions - the growing importance of networking opportunities, social proof and video conferencing.
Download the Report [PDF]


Who is this report for?
- Graduate schools and doctoral program directors
- International student recruitment teams
- University marketing and communications professionals targeting research-level candidates
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Agencies and consultants supporting advanced degree recruitment.
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