Offer Conversion

Improve applicant conversions, from interest to intake

Don't let interested students slip away during the critical conversion phase. Our specialized team creates personalized conversion plans to help you move high-intent applicants and offer-holders through the funnel to the enrollment stage.

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Our Conversion Services are powered by UniQuest, by a team that brings decades of experience, acting as an extension of your admissions team, engaging every offer holder with outreach that mirrors your institution’s voice and priorities.

Program promotion

Promote locally, internationally, or both.

If you want to recruit international students, Educations.com is the website where your programs will be visible to a global student audience, translated into 28 different languages, so you can reach students in their native language.

For all programs: Education.com

If you want to recruit students locally

If you want to recruit students in your home market, we also offer domestic program promotion on various country-specific websites.

From UK: FindAMasters platform

From UK: FindAPhD platform

From Sweden: Studentum platform

From Germany: Studddy platform

How it works

Boosting conversion and improving the applicant experience with people, platform and process.

1 Conversion strategy aligned with your goals

2 Omnichannel engagement

3 On-brand, bespoke communications

4 Data-informed optimisation

5 Scalable capacity

Flexible conversion support when you need it

Whether you need full-cycle conversion support or targeted interventions, such as deposit chasing or offer holder nurture, we help you meet your recruitment goals faster.

Application Stage Conversion

We can help keep applicants interested and your institution front of mind while admissions decisions are being processed, with communications that build connections and trust early on, while keeping a competitive edge.

Offer Holder Conversion

We can focus on students who have received offers but have not accepted or made any indications that they will enroll. We do this with personalized outreach that helps to address concerns, alleviate fears and handle any objections students may have during this critical decision making phase.

End-to-End Conversion Management

For more comprehensive conversion support, we can apply integrated engagement strategies to students interested in your institution from application all the way through to enrollment, tailored towards conversion across all decision-making stages.

‘Our partnership with UniQuest has allowed us to scale up our international activity with a sophisticated back-end where we can maximise our returns.’

George Hunt, Director of International Development / Teeside University

‘Uniquest have been real strategic partners in the last few years... conversion is what it’s all about - we have really improved with Uniquest since the inception of the partnership.’

Joe Paley, Head of International and Partnership Development / University of South Wales

‘Having access to UniQuest’s expertise has transformed our student experience and improved our conversion rates. We’ve seen significant growth in enrolments as a direct result.’

Why use Keystone's conversion services?

We support applicants from offer to enrolment through personalised, insight-led communications - boosting conversion
rates while improving the applicant experience.

Student lead scoring and prioritization

We score and segment your student pipeline to focus on high-potential opportunities, identifying students most likely to convert based on our own expertise and engagement rate data. We prioritize outreach efforts based on your ideal student profile, priority source markets and your requirements.

Personalized conversion plans

We work in partnership with you to identify those who need conversion intervention the most, creating personalized enagagement and communication plans using data from your own student record system to ensure personalization efforts are customized for that individual student.

Multi-channel student enagagement

We coordinate touchpoints using intelligent data to ensure a seamless student experience, including proactive one-to-one outreach across WhatsApp, email, phone, and live chats on your website.

Data-driven performance optimization

By monitoring engagement metrics and conversion paths in real time, we can adjusting outreach strategies based on student response patterns, providing detailed reporting on conversion performance and ROI.

Have you got more questions before we start?

Improve applicant conversions, from interest to intake

Promote locally, internationally, or both

Promote locally, internationally, or both.

If you want to recruit students locally

Boosting conversion and improving the applicant experience with people, platform and process.

1

Conversion strategy aligned with your goals

2

Omnichannel engagement

3

On-brand, bespoke communications

4

Data-informed optimisation

5

Scalable capacity

Flexible conversion support when you need it

Application Stage Conversion

Offer Holder Conversion

End-to-End Conversion Management

Get inspired by these stories

‘Our partnership with UniQuest has allowed us to scale up our international activity with a sophisticated back-end where we can maximise our returns.’

‘Uniquest have been real strategic partners in the last few years... conversion is what it’s all about - we have really improved with Uniquest since the inception of the partnership.’

‘Having access to UniQuest’s expertise has transformed our student experience and improved our conversion rates. We’ve seen significant growth in enrolments as a direct result.’

Discover our range of enrollment services, powered by UniQuest

Inquiry Management

Admissions Management

Short-Term Solutions

Retention Services

Why use Keystone's conversion services?

Student lead scoring and prioritization

Personalized conversion plans

Multi-channel student enagagement

Data-driven performance optimization

Have you got more questions before we start?

How can universities improve their offer-to-enrollment conversion rates?

How do you personalize conversion communications for different students?

How do you avoid overwhelming students with too much communication?

What channels do you use for student outreach and engagement?

How do you prioritize which students to focus conversion efforts on?

Ready to convert more students?