Higher Education News

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40 years ago, U.S. News & World...

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How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

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09.26.2022

9 Tips for Marketing To Generation Z Students

5 min read

Julia Sachs

With a new generation heading to college, higher education institutions are facing new challenges in marketing....

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Are Weekend and Evening Courses the Future of Higher Ed?

09.15.2022

Are Weekend and Evening Courses the Future of Higher Ed?

5 min read

Sara Anderson

Half of U.S. adults have considered enrolling in college over the past two years — so for higher ed, better days are...

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