Learn what higher ed marketers need to know about the latest Google and email changes. Get tips to improve your content and email...

Unlock the student journey's secrets and learn how to offer an enhanced experience for 2024. Gain higher ed marketing insights from...

Discover top social media strategies for higher education in 2026, including mastering TikTok's algorithm, leveraging paid ads, and...

A strong social media presence is crucial for higher ed institutions. Read on to learn how the top performers do it right.

It’s time to gear up for the 2024/2025 academic year. Here are 8 ways you can kickstart your 2024 student recruitment.

Here are our top 10 higher education articles of 2023! Our end-of-the-year gift to you... all wrapped up.

It’s time to plan your calendar for the upcoming 2024/25 student cycle. Check out our list of top global higher education conferences...

University rankings have historically been held in high regard by students and academics. However, recently Yale, Harvard and Berkeley...

How do you track your student traffic? Tracking is important is knowing what information students want from your site, ultimately,...

College versus program versus faculty? Which should university marketing teams focus on first when they are promoting their...

With nearly 31 million active users every day, learn how TikTok can be used in higher ed to help recruit students.

With the younger generations coming through, are more and more prospective students using social media in place of traditional search...

Generation Z bring a new challenge for universities in terms of marketing. Here are some tips to help you form your marketing strategy.