Generation Z bring a new challenge for universities in terms of marketing. Here are some tips to help you form your marketing strategy.

We look at why your college should offer evening and weekend programs as more adults return to education and college.

Best practices on using ad campaigns on Facebook and Instagram.

Generation Z and Generation Alpha are our next generations of students. Read some key differences between the two to adapt your...

Introducing Instagram Reels: A new social media tool for engaging students.

In higher education, chatbots are handy for responding to student inquiries. Chatbots can increase efficiency, but it's important to...

Find out how to optimize your university's landing pages to boost your conversions and increase the number of applications for your...

Personalising how you speak to students and what you send them has been shown to convert leads into enrollments.

Getting students to commit to your school is essential. How do you make sure they stay? Understanding a student’s journey from start...

Several studies have shown that students that feel more connected to their professors and leaders on campus often succeed more after...

We live in a review-heavy culture and critics have a stronger voice than ever. How do future college students (and their caretakers)...

Many educators vary in their grading processes. Standardized education requirements can often be hard to navigate—especially for...

Understand why students continue to pursue higher ed and leverage that in your marketing to appeal to prospective students.