Personalising how you speak to students and what you send them has been shown to convert leads into enrollments.

Getting students to commit to your school is essential. How do you make sure they stay? Understanding a student’s journey from start...

Several studies have shown that students that feel more connected to their professors and leaders on campus often succeed more after...

We live in a review-heavy culture and critics have a stronger voice than ever. How do future college students (and their caretakers)...

Many educators vary in their grading processes. Standardized education requirements can often be hard to navigate—especially for...

Understand why students continue to pursue higher ed and leverage that in your marketing to appeal to prospective students.

Alumni networks create meaningful relationships with current & future students and should be considered a resource that can enhance...

Career and job fairs are an opportunity for students to network with potential employers and we discuss why higher ed institutions...

'New normal' recruitment strategies have transformed the way admissions professionals communicate with students.

There are at least five things most students look for before paying their enrollment deposit. We discover what they are and what they...

By retargeting, universities can implement a typical digital marketing strategy to improve their reach to future students, alumni...

Use your digital course catalog to engage with prospective students whether online or on campus.

Being on college wish lists is the key to earning more applicants, but how can you stand out against competing universities?