The Keystone Awards 2026 are now open! Nominate your institution, team, or students for a Keystone Award here.

Higher Education News

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no exception!)

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Education Content Marketing Higher Education Marketing International Student Recruitment Student Recruitment Networking Conferences

11.29.2023

2024 Higher Ed Conference Calendar

16 min read

Rama Eriksson

Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....

Higher Education Marketing

01.06.2023

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

Sara Anderson

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...

How Are You Measuring Student Traffic to Your Site?

Higher Education Marketing

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

College versus Program? What Should Marketing Teams Focus On

Higher Education Marketing

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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Higher Education Marketing

10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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Higher Education Marketing Social Media for Higher Education

10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

Nominate your institution, colleague, or student today.

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