2024 Higher Ed Conference Calendar
01.06.2023
Why Are US Colleges Dropping Out of Ranking Lists
6 min read
For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...
11.04.2022
How Are You Measuring Student Traffic to Your Site?
5 min read
Your university’s website is often the first point of contact between students and your school, and user experience can...
11.03.2022
College versus Program? What Should Marketing Teams Focus On
3 min read
When it comes to choosing a college, there are many factors students take into account. One of the most important...
Join us live for the State of Student Recruitment 2025
How are students approaching higher education in 2025 and beyond?
10.17.2022
Using TikTok in Higher Education Marketing
6 min read
TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...
10.13.2022
Are More Students Using Social Media as a Search Engine?
5 min read
Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...
09.26.2022
9 Tips for Marketing To Generation Z Students
5 min read
With a new generation heading to college, higher education institutions are facing new challenges in marketing....
State of Student Recruitment 2025 Report
Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.
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