Higher Education News

2024 Higher Ed Conference Calendar

16 min read

Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector. With 2024 fast approaching,...

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image of Yale Law School

01.06.2023

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

Sara Anderson

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...

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How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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State of Student Recruitment 2025 Report

BONUS  Access the interactive data dashboard and on-demand webinar too.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

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09.26.2022

9 Tips for Marketing To Generation Z Students

5 min read

Julia Sachs

With a new generation heading to college, higher education institutions are facing new challenges in marketing....

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State of Student Recruitment 2025 Report

Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.

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