Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics
04.16.2024
Avoiding Burnout as a Higher Ed Marketer
12 min read
Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...
04.15.2024
Tips for Effective Storytelling in Higher Ed Marketing Strategy
8 min read
“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...
04.09.2024
The “New Playbook” for International Student Recruitment
14 min read
As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
03.18.2024
Best Practices for Keystone Student Newsletters
1 min read
Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...
03.11.2024
The Best Higher Ed Podcasts You Should Follow in 2026
5 min read
Updated on: 12 December, 2025 In the complex and dynamic landscape of higher education, staying informed and engaged is...
02.27.2024
Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends
5 min read
Mark Bennett, Insights Director at FindAUniversity, shared compelling insights into the current trends and challenges...
02.18.2024
Direct Email Marketing Best Practices
4 min read
Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target...
02.15.2024
Unlocking Success: 3 Strategies to Boost College Enrollment
5 min read
In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and...
02.14.2024
What's New in SEO and Email for Higher Ed Marketers
5 min read
With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...
01.22.2024
How to Improve the Student Journey in 2024
10 min read
2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...
01.15.2024
Higher Ed Social Media Tips for 2026
7 min read
Updated on: December 4th, 2025 As we look toward 2026, the higher education social media landscape is shifting faster...
12.07.2023
Top University Social Media Accounts in 2023
12 min read
Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
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