Higher Education News

Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends

Dive into 2024's graduate student recruitment trends with Mark Bennett, Insights Director at FindAUniversity, on the Keystone Higher...

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Direct Email Marketing Best Practices

Tips for Direct Email Marketing for universities recruiting more students.

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Unlocking Success: 3 Strategies to Boost College Enrollment

Kyle Campbell, Education Marketer, shares everything the higher ed marketer needs to know in enrollment marketing for 2024.

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What's New in SEO and Email for Higher Ed Marketers

Learn what higher ed marketers need to know about the latest Google and email changes. Get tips to improve your content and email...

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How to Improve the Student Journey in 2024 

Unlock the student journey's secrets and learn how to offer an enhanced experience for 2024. Gain higher ed marketing insights from...

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Higher Ed Social Media Tips for 2026

Discover top social media strategies for higher education in 2026, including mastering TikTok's algorithm, leveraging paid ads, and...

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Top University Social Media Accounts in 2023

A strong social media presence is crucial for higher ed institutions. Read on to learn how the top performers do it right.

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8 Ways to Kickstart Your Student Recruitment in 2024

It’s time to gear up for the 2024/2025 academic year. Here are 8 ways you can kickstart your 2024 student recruitment.

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2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

Here are our top 10 higher education articles of 2023! Our end-of-the-year gift to you... all wrapped up.

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2024 Higher Ed Conference Calendar

It’s time to plan your calendar for the upcoming 2024/25 student cycle. Check out our list of top global higher education conferences...

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Why Are US Colleges Dropping Out of Ranking Lists

University rankings have historically been held in high regard by students and academics. However, recently Yale, Harvard and Berkeley...

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How Are You Measuring Student Traffic to Your Site?

How do you track your student traffic? Tracking is important is knowing what information students want from your site, ultimately,...

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College versus Program? What Should Marketing Teams Focus On

College versus program versus faculty? Which should university marketing teams focus on first when they are promoting their...

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Higher Education News

Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends

5 min read

Mark Bennett, Insights Director at FindAUniversity, shared compelling insights into the current trends and challenges in international graduate...

students sitting in a classroom looking away in same direction. Young man with dark, curly hair and glasses in the foreground
Direct Email Marketing Best Practices

02.18.2024

Direct Email Marketing Best Practices

4 min read

Cassandra Kenning

Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target...

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woman with short light curly hair looking up seemingly thinking in front of light green background

02.15.2024

Unlocking Success: 3 Strategies to Boost College Enrollment

5 min read

Rama Eriksson

In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and...

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laptop open with hand holding a magnifying glass in the foreground

02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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Get Your Copy

State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

ssr report

 

 

 

 

 

 

 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Female of color smiling with paper in hand in front of buildings

01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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Higher Ed Social Media Tips for 2026

01.15.2024

Higher Ed Social Media Tips for 2026

7 min read

Keystone Education Group

Updated on: December 4th, 2025 As we look toward 2026, the higher education social media landscape is shifting faster...

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sports fans wearing orange in a crowd cheering

12.07.2023

Top University Social Media Accounts in 2023

12 min read

Rama Eriksson

Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...

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blocks showing 2023 turning into 2024

12.04.2023

8 Ways to Kickstart Your Student Recruitment in 2024

7 min read

Rama Eriksson

For higher education admissions professionals, the task of reviewing, planning, and improving upon a student...

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women's hands holding a brown paper covered box wrapped in a black ribbon against a background of whitewashed wood

11.30.2023

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

Rama Eriksson

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...

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illustration of a woman thinking while looking at a giant calendar page

11.29.2023

2024 Higher Ed Conference Calendar

16 min read

Rama Eriksson

Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....

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image of Yale Law School

01.06.2023

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

Sara Anderson

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...

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How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

Nominate your institution, colleague, or student today.


 

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