How Universities Can Reach Gen Z, Gen Alpha and Millennials in the AI Era
Content Marketing
Higher Education Marketing
International Student Recruitment
Social Media for Higher Education
09.29.2026
How universities can build a UGC strategy that students actually trust
10 min read
In higher education, user-generated content (UGC) is content created by real members of your university’s community,...
09.15.2026
How to Make Video Content That Works in Higher Education Marketing
12 min read
Most institutions have accepted that they need video. Far fewer have worked out what to make, where to put it, and why...
Education
Content Marketing
Higher Education Marketing
International Student Recruitment
Student Recruitment
12.19.2025
2026 Higher Ed Conference Calendar
16 min read
Higher education conferences remain essential hubs for connection, insight, and innovation, and 2026 is already shaping...
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
12.15.2025
Social Media Masterclass: Attracting International Students to Germany
6 min read
In our recent Social Media Masterclass, we sat down with Stefanie Herta, a social media expert and former international...
04.16.2024
Avoiding Burnout as a Higher Ed Marketer
12 min read
Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...
04.15.2024
Tips for Effective Storytelling in Higher Ed Marketing Strategy
8 min read
“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...
03.25.2024
User generated content: Tips for working with student creators
4 min read
The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...
02.14.2024
What's New in SEO and Email for Higher Ed Marketers
5 min read
With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...
01.22.2024
How to Improve the Student Journey in 2024
10 min read
2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...
01.15.2024
Higher Ed Social Media Tips for 2026
7 min read
Updated on: December 4th, 2025 As we look toward 2026, the higher education social media landscape is shifting faster...
01.08.2024
AI Prompts to Use in Your Student Marketing Content
3 min read
AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...
12.07.2023
Top University Social Media Accounts in 2023
12 min read
Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
Keystone Media Kit
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