2026 Higher Ed Conference Calendar
12.15.2025
Social Media Masterclass: Attracting International Students to Germany
6 min read
In our recent Social Media Masterclass, we sat down with Stefanie Herta, a social media expert and former international...
04.16.2024
Avoiding Burnout as a Higher Ed Marketer
12 min read
Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...
04.15.2024
Tips for Effective Storytelling in Higher Ed Marketing Strategy
8 min read
“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...
Get Your Copy
State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
03.25.2024
User generated content: Tips for working with student creators
4 min read
The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...
02.14.2024
What's New in SEO and Email for Higher Ed Marketers
5 min read
With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...
01.22.2024
How to Improve the Student Journey in 2024
10 min read
2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...
01.15.2024
Higher Ed Social Media Tips for 2026
7 min read
Updated on: December 4th, 2025 As we look toward 2026, the higher education social media landscape is shifting faster...
01.08.2024
AI Prompts to Use in Your Student Marketing Content
3 min read
AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...
12.07.2023
Top University Social Media Accounts in 2023
12 min read
Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...
12.04.2023
8 Ways to Kickstart Your Student Recruitment in 2024
7 min read
For higher education admissions professionals, the task of reviewing, planning, and improving upon a student...
Content Marketing
Higher Education Marketing
Student Recruitment
Social Media for Higher Education
Conferences
11.30.2023
2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles
9 min read
The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...
Education
Content Marketing
Higher Education Marketing
International Student Recruitment
Student Recruitment
Networking
Conferences
11.29.2023
2024 Higher Ed Conference Calendar
16 min read
Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....
.jpg?width=1000&name=Landscape%20banner_1920x1080px%20(1).jpg)
The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
Keystone Media Kit
Download the media kit to explore our products and services and learn how we can support your institution's growth.
Please enter your email address to initiate the download.