Higher Education News

Harnessing the power of student reviews - a key strategy in student marketing

Student reviews are a popular means for influencing enrollment decisions for your student leads. We look at how can you use them in...

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The Impact of TikTok Bans on U.S. Universities

TikTok has been banned by several colleges and universities in the U.S - but why? And what has the reaction been from students and...

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Should We Still Use Hashtags in Marketing in 2022?

Should universities still be using hashtags in their social media marketing?

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Marketing a Return to Campus Learning for Online Courses

After emphasizing the benefits of online learning, how can colleges now showcase the pluses of campus life as more students prefer in...

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Recruit. Enroll. Thrive

You'll hear from higher ed experts, be able to utilize recruitment checklists, and follow steps to better understand prospective...

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How to Make Your Virtual Graduation a Recruitment Opportunity

With virtual graduations gaining popularity, what might institutions do to implement amazing graduation ceremonies and ceremonies...

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How Student Motivations Should Alter Your College Marketing Strategies

Understand why students continue to pursue higher ed and leverage that in your marketing to appeal to prospective students.

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5 Ways to Enhance College Recruitment Efforts

'New normal' recruitment strategies have transformed the way admissions professionals communicate with students.

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Best Practices for Retargeting in Higher Education

By retargeting, universities can implement a typical digital marketing strategy to improve their reach to future students, alumni...

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What's Up With WhatsApp? How the App is Changing Campus Dynamics

WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...

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Does Your School Have Brand Ambassadors?

Many schools are turning toward college brand ambassadors to promote their school through word-of-mouth advertising.

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How To Win Students' Attention During Their Gap Year

We have developed a quick guide on “How to Win Students’ Attention During Their Gap Year” and turn their maybe into a commitment for...

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Why Virtual Campus Tours Work - Part 2

Part 2 of our series on "Why Virtual Campus Tours Work."

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Higher Education News

Harnessing the power of student reviews - a key strategy in student marketing

3 min read

Student reviews have emerged as a powerful tool in shaping perceptions and influencing enrollment decisions for your student leads.

an example of a student review
image shows a male student with an iPhone on a tripod getting ready to record a video

03.06.2023

The Impact of TikTok Bans on U.S. Universities

5 min read

Sara Anderson

US universities and public colleges are banning TikTok, with what seems like a different institution announcing a ban...

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Image shows a woman with a hashtag across her face on a yellow background

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

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image shows students sitting around a laptop on steps outside

10.11.2022

Marketing a Return to Campus Learning for Online Courses

9 min read

Sara Anderson

Heading back to campus is a new, yet familiar, normal. Amid a global pandemic, colleges and universities ramped up...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

ssr report

 

 

 

 

 

 

 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Recruit. Enroll. Thrive

01.10.2022

Recruit. Enroll. Thrive

1 min read

Ellen Young

Get a head start on your 2022 student recruitment

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How to Make Your Virtual Graduation a Recruitment Opportunity

11.02.2021

How to Make Your Virtual Graduation a Recruitment Opportunity

6 min read

Julia Sachs

The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments...

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5 Ways to Enhance College Recruitment Efforts

10.19.2021

5 Ways to Enhance College Recruitment Efforts

5 min read

Benjamin Boivin

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...

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Best Practices for Retargeting in Higher Education

10.07.2021

Best Practices for Retargeting in Higher Education

4 min read

Julia Sachs

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...

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Does Your School Have Brand Ambassadors?

09.28.2021

Does Your School Have Brand Ambassadors?

4 min read

Julia Sachs

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...

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Why Virtual Campus Tours Work - Part 2

07.21.2021

Why Virtual Campus Tours Work - Part 2

7 min read

Benjamin Boivin

In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them...

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