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Stay informed with the latest higher education news, press releases, media coverage, and data insights. Explore stories, trends, and analysis shaping the future of education.
2026 Higher Ed Conference Calendar
Discover key higher education conferences in 2026 to stay ahead in recruitment, marketing, and academic innovation. Plan your year with our comprehensive event calendar.
Higher Education News
The Impact of TikTok Bans on U.S. Universities
TikTok has been banned by several colleges and universities in the U.S - but why? And what has the reaction been from students and...
Should We Still Use Hashtags in Marketing in 2022?
Should universities still be using hashtags in their social media marketing?
Marketing a Return to Campus Learning for Online Courses
After emphasizing the benefits of online learning, how can colleges now showcase the pluses of campus life as more students prefer in...
Recruit. Enroll. Thrive
You'll hear from higher ed experts, be able to utilize recruitment checklists, and follow steps to better understand prospective...
How to Make Your Virtual Graduation a Recruitment Opportunity
With virtual graduations gaining popularity, what might institutions do to implement amazing graduation ceremonies and ceremonies...
How Student Motivations Should Alter Your College Marketing Strategies
Understand why students continue to pursue higher ed and leverage that in your marketing to appeal to prospective students.
5 Ways to Enhance College Recruitment Efforts
'New normal' recruitment strategies have transformed the way admissions professionals communicate with students.
Best Practices for Retargeting in Higher Education
By retargeting, universities can implement a typical digital marketing strategy to improve their reach to future students, alumni...
What's Up With WhatsApp? How the App is Changing Campus Dynamics
WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...
Does Your School Have Brand Ambassadors?
Many schools are turning toward college brand ambassadors to promote their school through word-of-mouth advertising.
How To Win Students' Attention During Their Gap Year
We have developed a quick guide on “How to Win Students’ Attention During Their Gap Year” and turn their maybe into a commitment for...
Why Virtual Campus Tours Work - Part 2
Part 2 of our series on "Why Virtual Campus Tours Work."
Higher Education News
Harnessing the power of student reviews - a key strategy in student marketing
3 min read
Student reviews have emerged as a powerful tool in shaping perceptions and influencing enrollment decisions for your student leads.
03.06.2023
The Impact of TikTok Bans on U.S. Universities
5 min read
US universities and public colleges are banning TikTok, with what seems like a different institution announcing a ban...
11.07.2022
Should We Still Use Hashtags in Marketing in 2022?
2 min read
Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...
10.11.2022
Marketing a Return to Campus Learning for Online Courses
9 min read
Heading back to campus is a new, yet familiar, normal. Amid a global pandemic, colleges and universities ramped up...
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State of Student Recruitment 2025 Report
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
11.02.2021
How to Make Your Virtual Graduation a Recruitment Opportunity
6 min read
The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments...
10.28.2021
How Student Motivations Should Alter Your College Marketing Strategies
4 min read
Going to college has always represented opening your horizons regarding future opportunities and career fields usually...
10.19.2021
5 Ways to Enhance College Recruitment Efforts
5 min read
Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...
10.07.2021
Best Practices for Retargeting in Higher Education
4 min read
Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...
10.05.2021
What's Up With WhatsApp? How the App is Changing Campus Dynamics
4 min read
WhatsApp, a digital communications app that allows people to instant message one another through the internet without...
09.28.2021
Does Your School Have Brand Ambassadors?
4 min read
Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...
07.27.2021
How To Win Students' Attention During Their Gap Year
5 min read
For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the...
07.21.2021
Why Virtual Campus Tours Work - Part 2
7 min read
In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them...
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