Higher Education News

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

Here are our top 10 higher education articles of 2023! Our end-of-the-year gift to you... all wrapped up.

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2024 Higher Ed Conference Calendar

It’s time to plan your calendar for the upcoming 2024/25 student cycle. Check out our list of top global higher education conferences...

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Harnessing the power of student reviews - a key strategy in student marketing

Student reviews are a popular means for influencing enrollment decisions for your student leads. We look at how can you use them in...

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The Impact of TikTok Bans on U.S. Universities

TikTok has been banned by several colleges and universities in the U.S - but why? And what has the reaction been from students and...

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Should We Still Use Hashtags in Marketing in 2022?

Should universities still be using hashtags in their social media marketing?

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Marketing a Return to Campus Learning for Online Courses

After emphasizing the benefits of online learning, how can colleges now showcase the pluses of campus life as more students prefer in...

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Recruit. Enroll. Thrive

You'll hear from higher ed experts, be able to utilize recruitment checklists, and follow steps to better understand prospective...

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How to Make Your Virtual Graduation a Recruitment Opportunity

With virtual graduations gaining popularity, what might institutions do to implement amazing graduation ceremonies and ceremonies...

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How Student Motivations Should Alter Your College Marketing Strategies

Understand why students continue to pursue higher ed and leverage that in your marketing to appeal to prospective students.

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5 Ways to Enhance College Recruitment Efforts

'New normal' recruitment strategies have transformed the way admissions professionals communicate with students.

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Best Practices for Retargeting in Higher Education

By retargeting, universities can implement a typical digital marketing strategy to improve their reach to future students, alumni...

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What's Up With WhatsApp? How the App is Changing Campus Dynamics

WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...

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Does Your School Have Brand Ambassadors?

Many schools are turning toward college brand ambassadors to promote their school through word-of-mouth advertising.

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Higher Education News

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no exception!)

women's hands holding a brown paper covered box wrapped in a black ribbon against a background of whitewashed wood
illustration of a woman thinking while looking at a giant calendar page

11.29.2023

2024 Higher Ed Conference Calendar

16 min read

Rama Eriksson

Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....

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an example of a student review

09.04.2023

Harnessing the power of student reviews - a key strategy in student marketing

3 min read

Fran Fitzsimmons

Student reviews have emerged as a powerful tool in shaping perceptions and influencing enrollment decisions for your...

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image shows a male student with an iPhone on a tripod getting ready to record a video

03.06.2023

The Impact of TikTok Bans on U.S. Universities

5 min read

Sara Anderson

US universities and public colleges are banning TikTok, with what seems like a different institution announcing a ban...

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Get Your Copy

State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

ssr report

 

 

 

 

 

 

 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Image shows a woman with a hashtag across her face on a yellow background

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

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image shows students sitting around a laptop on steps outside

10.11.2022

Marketing a Return to Campus Learning for Online Courses

9 min read

Sara Anderson

Heading back to campus is a new, yet familiar, normal. Amid a global pandemic, colleges and universities ramped up...

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Recruit. Enroll. Thrive

01.10.2022

Recruit. Enroll. Thrive

1 min read

Ellen Young

Get a head start on your 2022 student recruitment

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How to Make Your Virtual Graduation a Recruitment Opportunity

11.02.2021

How to Make Your Virtual Graduation a Recruitment Opportunity

6 min read

Julia Sachs

The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments...

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5 Ways to Enhance College Recruitment Efforts

10.19.2021

5 Ways to Enhance College Recruitment Efforts

5 min read

Benjamin Boivin

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...

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Best Practices for Retargeting in Higher Education

10.07.2021

Best Practices for Retargeting in Higher Education

4 min read

Julia Sachs

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...

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What's Up With WhatsApp? How the App is Changing Campus Dynamics

10.05.2021

What's Up With WhatsApp? How the App is Changing Campus Dynamics

4 min read

Julia Sachs

WhatsApp, a digital communications app that allows people to instant message one another through the internet without...

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Does Your School Have Brand Ambassadors?

09.28.2021

Does Your School Have Brand Ambassadors?

4 min read

Julia Sachs

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...

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We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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