Higher Education News

Avoiding Burnout as a Higher Ed Marketer

12 min read

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured domain, has become a frenetic...

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Tips for Effective Storytelling in Higher Ed Marketing Strategy

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

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User generated content: Tips for working with student creators

03.25.2024

User generated content: Tips for working with student creators

4 min read

Thaís Roberto

The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...

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02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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Higher Ed Social Media Trends for 2024

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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image shows a male student on a laptop while making notes

01.08.2024

AI Prompts to Use in Your Student Marketing Content

3 min read

Fran Fitzsimmons

AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...

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