The Keystone Awards 2026 are now open! Nominate your institution, team, or students for a Keystone Award here.

Higher Education News

Social Media Masterclass: Attracting International Students to Germany

6 min read

In our recent Social Media Masterclass, we sat down with Stefanie Herta, a social media expert and former international student, to break down...

Continue reading More Blogs

Social Media Masterclass: Attracting International Students to Germany

Education Content Marketing Higher Education Marketing International Student Recruitment Student Recruitment

12.10.2024

2026 Higher Ed Conference Calendar

16 min read

Keystone Education Group

Higher education conferences remain essential hubs for connection, insight, and innovation, and 2026 is already shaping...

smiling woman in front of window holding an ipad

Content Marketing Higher Education Marketing Marketing skills

04.16.2024

Avoiding Burnout as a Higher Ed Marketer

12 min read

Rama Eriksson

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...

Tips for Effective Storytelling in Higher Ed Marketing Strategy

Content Marketing Higher Education Marketing Student Recruitment Guest Post Podcast

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

Get Your Copy

State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

User generated content: Tips for working with student creators

Content Marketing

03.25.2024

User generated content: Tips for working with student creators

4 min read

Thaís Roberto

The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming...

laptop open with hand holding a magnifying glass in the foreground

Content Marketing Higher Education Marketing Technology email marketing

02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

Female of color smiling with paper in hand in front of buildings

Content Marketing Higher Education Marketing Student Recruitment

01.22.2024

How to Improve the Student Journey in 2024

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

1 2 3 4 5 next

the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

Nominate your institution, colleague, or student today.

Start Your Nomination

Keystone Media Kit

Download the media kit to explore our products and services and learn how we can support your institution's growth.

Please enter your email address to initiate the download.