Higher Education News

How to Make Video Content That Works in Higher Education Marketing

Learn how to create video content that drives higher education student recruitment, from how to structure it and where to post it, to...

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The Domestic Pivot: Why Enrollment Leaders Are Going Back to Basics

In the age of the demographic cliff, learn how thriving institutions are winning at domestic student recruitment through authenticity,...

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Higher Education News

The State of Student Recruitment in the U.S.

5 min read

Is the USA still the destination every international student aspires to? On paper, yes – it remains the biggest study destination in the world. But...

The State of Student Recruitment in the U.S.
How to Make Video Content That Works in Higher Education Marketing

09.15.2026

How to Make Video Content That Works in Higher Education Marketing

12 min read

Aubrey Musco

Most institutions have accepted that they need video. Far fewer have worked out what to make, where to put it, and why...

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The Domestic Pivot: Why Enrollment Leaders Are Going Back to Basics

07.30.2026

The Domestic Pivot: Why Enrollment Leaders Are Going Back to Basics

5 min read

Aubrey Musco

What does it actually take to recruit domestic students in a market shaped by a demographic cliff, shrinking...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

ssr report

 

 

 

 

 

 

 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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