Higher Education News

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

9 min read

America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition, the National Student...

Older student of Asian origin sitting outside with a laptop. He is looking down taking notes with a pen and paper.
Tips for Effective Storytelling in Higher Ed Marketing Strategy

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

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State of Student Recruitment 2025 Report

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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