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    2026 Higher Ed Conference Calendar

    Discover key higher education conferences in 2026 to stay ahead in recruitment, marketing, and academic innovation. Plan your year with our comprehensive event calendar.

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    Higher Education News

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    From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

    Workforce demands change too fast for Higher Ed to keep pace. Guest author Aaron Brower and podcast guest Jim Fong, both from UPCEA,...

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    Tips for Effective Storytelling in Higher Ed Marketing Strategy

    Master the art of storytelling in higher ed marketing. Learn how to attract students with your stories from expert, John Azoni.

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    Higher Education News

    From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

    9 min read

    America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition, the National Student...

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    Older student of Asian origin sitting outside with a laptop. He is looking down taking notes with a pen and paper.
    Tips for Effective Storytelling in Higher Ed Marketing Strategy
    Content Marketing Higher Education Marketing Student Recruitment Guest Post Podcast

    04.15.2024

    Tips for Effective Storytelling in Higher Ed Marketing Strategy

    8 min read

    John Azoni

    “Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

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    State of Student Recruitment 2025 Report

    BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
    ssr report

     

     

     

     

     

     

     

    The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

     
    ✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
    ✅ What are the top international study destinations? 
    ✅ How do students prefer to study?  
    ✅ How do students research, find, and apply to colleges?
    ✅ What are the main barriers to applying to universities?
     
    Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
      
     

     

    the keystone awards - nominations now open

    The Keystone Awards 2026

    Celebrate excellence in global education.
    We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

    Nominate your institution, colleague, or student today.


     

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