Higher Education News

Using LinkedIn in Your Graduate Student Recruitment

4 min read

Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread platforms among all ages, when it...

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Higher Ed Social Media Trends for 2024


Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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Top University Social Media Accounts in 2023

12 min read

Rama Eriksson

Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...

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2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

Rama Eriksson

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...

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Get Ready for A New Student Recruitment Season, download our latest eBook!

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Have your Facebook student groups gone quiet? How to leverage student communities

4 min read

Thaís Roberto

While Facebook groups have long been a popular channel for universities to create student communities, the platform has...

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The Value of Social Media Advertising for Universities

4 min read

Katarina Gligovic

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...

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Top University Social Media Accounts of 2022

16 min read

Thaís Roberto

As in every other industry, social media has become an indispensable tool in higher education marketing. A successful...

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