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Higher Education News

Using LinkedIn in Your Graduate Student Recruitment

4 min read

Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread platforms among all ages, when it...

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Content Marketing Higher Education Marketing Social Media for Higher Education

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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Content Marketing Higher Education Marketing Social Media for Higher Education

12.07.2023

Top University Social Media Accounts in 2023

12 min read

Rama Eriksson

Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...

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Content Marketing Higher Education Marketing Student Recruitment Social Media for Higher Education Conferences

11.30.2023

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

Rama Eriksson

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...

Join us live for the State of Student Recruitment 2025

Live webinar - state of student recruitment 2025 - 18th June

How are students approaching higher education in 2025 and beyond?

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

Join this webinar to receive your complementary copy of the 2025 report and hear our panel of experts explore the report's findings and data from over 40,000 prospective students across 150+ countries.

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Social Media for Higher Education

11.14.2023

Top University Social Media Accounts of 2022

16 min read

Thaís Roberto

As in every other industry, social media has become an indispensable tool in higher education marketing. A successful...

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Social Media for Higher Education

08.24.2023

Have your Facebook student groups gone quiet? How to leverage student communities

4 min read

Thaís Roberto

While Facebook groups have long been a popular channel for universities to create student communities, the platform has...

image shows hands in the air holding the logos for YouTube, Instagram, Facebook, TikTok and SnapChat

Social Media for Higher Education

11.21.2022

The Value of Social Media Advertising for Universities

4 min read

Katarina Gligovic

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...

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State of Student Recruitment 2025 Report

Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.

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