Higher Education News

7 ways to harness social media for recruitment success

Research shows 83% of students use social media to inform their decision making. Therefore, universities need to have a rock-solid...

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Using Social Media Influencers in Higher Ed Marketing

Social media is a powerful way to reach today's students, but in the next ten years will universities be using social influencers or...

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How Student Motivations Should Alter Your College Marketing Strategies

Understand why students continue to pursue higher ed and leverage that in your marketing to appeal to prospective students.

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What's Up With WhatsApp? How the App is Changing Campus Dynamics

WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...

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How to Use Giveaways to Promote Your Institution

Building school pride and loyalty helps students successfully finish their education with your institution and helps create satisfied...

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What Social Causes Are Your Strengths?

How might colleges and universities make the world a better place? And, how do institutions prove their value to current and future...

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How To Win Students' Attention During Their Gap Year

We have developed a quick guide on “How to Win Students’ Attention During Their Gap Year” and turn their maybe into a commitment for...

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Utilizing Clubhouse for Student Recruitment

Here’s some insight on Clubhouse, the fastest-growing social media platform that everyone is trying to access, and how you can utilize...

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Getting creative: Tiktok and Instagram Reels for Student Recruitment

Tiktok and Instagram Reels offer huge potential for student recruiters, we list the reasons why.

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How to Prepare Your University for the Year Ahead

To help your institution prepare for the year ahead, we've gathered a few useful tips regarding COVID restrictions, social media, and...

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How To Use Video For Student Recruitment

If video is not yet part of your higher ed student recruitment strategy yet, now is the time to get started! We share our tips and...

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9 Ways to Make Your University Stand Out as Students Stay In

How do you make your university stand out when everyone is currently online? We share tips and advice to help differentiate your...

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Best University Social Media Accounts 2020

To share some inspiration in times of uncertainity, we share five of our favourite university social media accounts from across the...

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Higher Education News

7 ways to harness social media for recruitment success

4 min read

Social media transformed how we interact with one another, and what we share. Research shows younger generations such as Generation Z view social...

graphic showing people looking at thumbs up and like signs from social media
Using Social Media Influencers in Higher Ed Marketing

06.09.2022

Using Social Media Influencers in Higher Ed Marketing

3 min read

Fran Fitzsimmons

Social media has exploded in the past 10 years, and more recently, we have seen the rise of influencers.

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

ssr report

 

 

 

 

 

 

 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

How to Use Giveaways to Promote Your Institution

09.16.2021

How to Use Giveaways to Promote Your Institution

4 min read

Chelsea Castonguay Stanhope

When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their...

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What Social Causes Are Your Strengths?

09.02.2021

What Social Causes Are Your Strengths?

6 min read

Benjamin Boivin

Many colleges and universities talk about making the world a better place, but how? Given today’s social,...

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Utilizing Clubhouse for Student Recruitment

05.03.2021

Utilizing Clubhouse for Student Recruitment

4 min read

Chelsea Castonguay Stanhope

For those in the business of student recruitment, staying on top of the latest and greatest in regards to social media...

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Getting creative: Tiktok and Instagram Reels for Student Recruitment

09.14.2020

Getting creative: Tiktok and Instagram Reels for Student Recruitment

4 min read

Benjamin Boivin

Current and incoming college students love getting creative with short-form content on the Internet, and when it comes...

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How to Prepare Your University for the Year Ahead

08.28.2020

How to Prepare Your University for the Year Ahead

4 min read

Benjamin Boivin

2020 may go down as the most challenging year in college recruitment history, but international recruitment...

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How To Use Video For Student Recruitment

07.20.2020

How To Use Video For Student Recruitment

4 min read

Elise Hodge

Today’s prospective students live in an immersive world of video content, whether watching videos on YouTube, endlessly...

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Best University Social Media Accounts 2020

07.03.2020

Best University Social Media Accounts 2020

4 min read

Elise Hodge

If the first half of the year has reminded us of anything, it is that the nature of higher education is always...

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We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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