The Keystone Awards 2026 are now open! Nominate your institution, team, or students for a Keystone Award here.

Higher Education News

How Student Motivations Should Alter Your College Marketing Strategies

4 min read

Going to college has always represented opening your horizons regarding future opportunities and career fields usually reserved for college...

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How Student Motivations Should Alter Your College Marketing Strategies

What's Up With WhatsApp? How the App is Changing Campus Dynamics

Education Content Marketing Student Recruitment Transfer Students Education Innovation International Education Generation Z Social Media for Higher Education Networking

10.05.2021

What's Up With WhatsApp? How the App is Changing Campus Dynamics

4 min read

Julia Sachs

WhatsApp, a digital communications app that allows people to instant message one another through the internet without...

International Student Recruitment Student Recruitment International Education Social Media for Higher Education

09.16.2021

How to Use Giveaways to Promote Your Institution

4 min read

Chelsea Castonguay Stanhope

When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their...

Education Higher Education Marketing leadership online education Social Media for Higher Education Networking

09.02.2021

What Social Causes Are Your Strengths?

6 min read

Benjamin Boivin

Many colleges and universities talk about making the world a better place, but how? Given today’s social,...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

How To Win Students' Attention During Their Gap Year

Study Abroad Education Content Marketing Higher Education Marketing Student Recruitment online education Social Media for Higher Education Networking

07.27.2021

How To Win Students' Attention During Their Gap Year

5 min read

Chelsea Castonguay Stanhope

For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the...

Utilizing Clubhouse for Student Recruitment

Content Marketing Social Media for Higher Education

05.03.2021

Utilizing Clubhouse for Student Recruitment

4 min read

Chelsea Castonguay Stanhope

For those in the business of student recruitment, staying on top of the latest and greatest in regards to social media...

Getting creative: Tiktok and Instagram Reels for Student Recruitment

International Student Recruitment Social Media for Higher Education

09.14.2020

Getting creative: Tiktok and Instagram Reels for Student Recruitment

4 min read

Benjamin Boivin

Current and incoming college students love getting creative with short-form content on the Internet, and when it comes...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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