Higher Education News

10 countries you should include in your next student recruitment plan

Universities often ask which countries should form part of their next marketing plan. So we asked the question — what do the numbers...

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A Beginner's Guide to Lean Management in Higher Education

Five principles of lean management from the perspective of higher education, seeking inspiration to change the everyday way you and...

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Getting to Know Generation Alpha: 10 Takeaways for Higher Ed

Generation Z may currently be the focus of higher ed marketers, but Generation Alpha are hot on their heels with recruitment efforts...

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Do Your Program Titles Resonate with International Students?

How important are your program names when it comes to international student recruitment? Can they be the difference between enrolling...

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Communicating with Generation Z: Everything You Need to Know

Colleges will soon be turning their recruitment efforts towards Generation Z - here's everything you should know about communicating...

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Do you need a CRM? Evaluating CRMs for Higher Education

All CRMs have pros and cons for higher education providers. Factors such as cost, size of organization, ease of adoption, and...

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CRMs for Higher Education: How does it work?

We take a closer look at CRMs for higher education, their benefits, and what you should be looking for when selecting the best CRM for...

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What Does Brexit Mean for European Higher Education?

Brexit will have a pervasive impact on society in the UK and the EU. Here’s a closer look at possible changes the higher education...

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How to Promote Your Study Programs On A Budget

There are many ways to promote your programs with limited resources. Here’s a closer look at some examples of low-cost international...

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Taking Art and Creative Studies Online: Making the Most of the Shift

In this article, we take a closer look at how university art and creative studies programs have adapted to virtual learning...

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How University Marketers Can Harness the Power of WhatsApp

In this post, we take a closer look at WhatsApp, along with its potential as a tool for universities looking to boost prospective...

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Introducing Instagram Guides

Instagram recently launched a new feature called Guides. What is it? And how can university marketers use it? In this blog post, you...

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The Future of the Erasmus+ Programme

More than 10 million people have participated in Erasmus+ (and its predecessors) over the past three decades.

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Higher Education News

10 countries you should include in your next student recruitment plan

7 min read

Universities often ask which countries should form part of their next recruitment marketing plan. So we asked the question — what do the numbers say...

10 countries you should include in your next student recruitment plan
illustration shows two hands moving around sticky notes

09.03.2022

A Beginner's Guide to Lean Management in Higher Education

9 min read

Joanna Hughes

Lean management is an approach typically associated with manufacturing, yet is frequently applied to many industries...

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image shows children playing on ipads with face masks on

08.31.2022

Getting to Know Generation Alpha: 10 Takeaways for Higher Ed

7 min read

Joanna Hughes

Generation Z and Millennials may claim the lion’s share of media attention, but another generation is nipping at their...

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image shows a laptop surrounded by stick notes and ideas

08.25.2022

Do Your Program Titles Resonate with International Students?

3 min read

Joanna Hughes

With colleges and universities all over the world competing for the best and brightest students, many are taking...

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BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Illustration shows three people around a mobile phone

08.24.2022

Communicating with Generation Z: Everything You Need to Know

9 min read

Joanna Hughes

Colleges have been marketing to millennials, 'the most researched generation', but understanding the next generation is...

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Do you need a CRM? Evaluating CRMs for Higher Education

08.17.2022

Do you need a CRM? Evaluating CRMs for Higher Education

3 min read

Joanna Hughes

Most colleges and higher ed institutions need some sort of CRM system to manage their data.

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CRMs for Higher Education: How does it work?

07.29.2021

CRMs for Higher Education: How does it work?

4 min read

Joanna Hughes

Many higher education institutions have transitioned from legacy IT systems to Customer Relationship Management (CRM)...

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What Does Brexit Mean for European Higher Education?

06.03.2021

What Does Brexit Mean for European Higher Education?

4 min read

Joanna Hughes

Brexit will have a pervasive impact on society in the UK and the EU. Higher education won’t be immune from its...

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How to Promote Your Study Programs On A Budget

04.16.2021

How to Promote Your Study Programs On A Budget

4 min read

Joanna Hughes

International students make college campuses more dynamic and vibrant communities while simultaneously enriching the...

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Taking Art and Creative Studies Online: Making the Most of the Shift

04.01.2021

Taking Art and Creative Studies Online: Making the Most of the Shift

5 min read

Joanna Hughes

While many colleges and universities were shifting in the direction of online content delivery prior to COVID-19, the...

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How University Marketers Can Harness the Power of WhatsApp

03.08.2021

How University Marketers Can Harness the Power of WhatsApp

3 min read

Joanna Hughes

Messaging apps, also called chat apps, are giving social networking sites like Facebook and Twitter some serious...

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Introducing Instagram Guides

02.01.2021

Introducing Instagram Guides

3 min read

Joanna Hughes

Social media is constantly evolving to provide new ways to keep people connected. One of the latest offerings is...

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The Future of the Erasmus+ Programme

01.15.2021

The Future of the Erasmus+ Programme

5 min read

Joanna Hughes

More than 10 million people have participated in Erasmus+ (and its predecessors) over the past three decades. The...

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