The first 8 seconds – capturing the attention of Gen Z students
08.24.2022
Communicating with Generation Z: Everything You Need to Know
9 min read
Colleges have been marketing to millennials, 'the most researched generation', but understanding the next generation is...
01.20.2022
Supporting Indecisive Students
4 min read
Prospective students and their families begin the journey of researching different universities and programs very early...
10.05.2021
What's Up With WhatsApp? How the App is Changing Campus Dynamics
4 min read
WhatsApp, a digital communications app that allows people to instant message one another through the internet without...
Join us live for the State of Student Recruitment 2025
How are students approaching higher education in 2025 and beyond?
09.28.2021
Does Your School Have Brand Ambassadors?
4 min read
Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...
09.23.2021
Why Your School Needs a Lavender Graduation
4 min read
We've written about social causes before and are happy to introduce and discuss, "Lavender Graduation." Lavender...
09.21.2021
College Counseling 101
4 min read
College counselors play a crucial role in helping students get the most out of their college experience and stay...
State of Student Recruitment 2025 Report
Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.
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