Generation Z has an increasingly shorter attention span. How can universities effectively market their courses in such a short time...

Colleges will soon be turning their recruitment efforts towards Generation Z - here's everything you should know about communicating...

Personalized student communication and email campaigns could be one of the strategies of lead nurturing campaigns.

WhatsApp, a digital communications app, is becoming an increasingly popular way for universities to communicate with current and...

Many schools are turning toward college brand ambassadors to promote their school through word-of-mouth advertising.

Lavender graduation is a commencement ceremony celebrating the achievements of lesbian, gay, bisexual, transgender, queer, and ally...

College counseling is simultaneously one of the most important and least appreciated positions on campuses around the globe.

Students demand choice in their style of learning, want institutions to recognize part-time and distance learning as an important &...

Part 2 of our series on "Why Virtual Campus Tours Work."

Your school needs a virtual campus tour. In our two part series you will discover why tours are important and the details you'll need...

As Millennial and Generation Z (Gen Z) now form a large proportion of the market seeking higher education, engagement methods must...

Support services can be a useful, if not vital tool for students attending university. The need to ensure that sufficient support is...

New studies are suggesting that modern students are facing increased stress and mental pressure, as the incidence of reported mental...