Higher Education News

The first 8 seconds – capturing the attention of Gen Z students

4 min read

Generation Z represents the newest wave of university applicants. They are tech-savvy, hyper-connected, and considered the first generation of...

Photo shows a group of young people all standing by a wall looking at their phones
Illustration shows three people around a mobile phone

08.24.2022

Communicating with Generation Z: Everything You Need to Know

9 min read

Joanna Hughes

Colleges have been marketing to millennials, 'the most researched generation', but understanding the next generation is...

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Supporting Indecisive Students

01.20.2022

Supporting Indecisive Students

4 min read

Katarina Gligovic

Prospective students and their families begin the journey of researching different universities and programs very early...

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Does Your School Have Brand Ambassadors?

09.28.2021

Does Your School Have Brand Ambassadors?

4 min read

Julia Sachs

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...

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Why Your School Needs a Lavender Graduation

09.23.2021

Why Your School Needs a Lavender Graduation

4 min read

Katarina Gligovic

We've written about social causes before and are happy to introduce and discuss, "Lavender Graduation." Lavender...

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College Counseling 101

09.21.2021

College Counseling 101

4 min read

Julia Sachs

College counselors play a crucial role in helping students get the most out of their college experience and stay...

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