How Universities Can Reach Gen Z, Gen Alpha and Millennials in the AI Era
10.06.2026
4 Lessons from Malaysia's International Student Recruitment Playbook
5 min read
Malaysia isn't trying to compete with the UK, US, Canada or Australia on reputation or prestige to attract more...
Content Marketing
Higher Education Marketing
International Student Recruitment
Social Media for Higher Education
09.29.2026
How universities can build a UGC strategy that students actually trust
10 min read
In higher education, user-generated content (UGC) is content created by real members of your university’s community,...
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09.22.2026
International Student Recruitment in the Middle East: What Universities Need to Know
5 min read
What is actually driving the Middle East's rise as a destination for international students, and what does it take for...
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
09.15.2026
How to Make Video Content That Works in Higher Education Marketing
12 min read
Most institutions have accepted that they need video. Far fewer have worked out what to make, where to put it, and why...
07.30.2026
The Domestic Pivot: Why Enrollment Leaders Are Going Back to Basics
5 min read
What does it actually take to recruit domestic students in a market shaped by a demographic cliff, shrinking...
07.29.2026
Are International Audiences Becoming More Regional? – Search Data Suggests They Might
4 min read
Prospective international students aren't just turning away from the Big 4 or seeking out study opportunities in...
07.23.2026
Policy Swings and Behaviour Shifts: Your Mid-Year Higher Ed Reading List
7 min read
So far, 2026 has been a flurry of policy disruption, political moves and changing student behaviors. Travel bans and...
Education
Content Marketing
Higher Education Marketing
International Student Recruitment
Student Recruitment
12.19.2025
2026 Higher Ed Conference Calendar
16 min read
Higher education conferences remain essential hubs for connection, insight, and innovation, and 2026 is already shaping...
12.15.2025
Social Media Masterclass: Attracting International Students to Germany
6 min read
In our recent Social Media Masterclass, we sat down with Stefanie Herta, a social media expert and former international...
08.28.2025
Used with Caution – How Prospective Students Feel About AI Search
4 min read
To what extent do prospective students use and trust information generated by AI? And is this now a part of their...
07.23.2025
Beyond the Degree: The Skills Students Want From Their Program
13 min read
The decision to pursue higher education is a pivotal one, often driven by aspirations for a brighter future. But beyond...
03.14.2025
How to Improve the Student Journey in 2025
4 min read
A lot changed for higher education in 2024. Amidst political turmoil and immigration changes in top destinations,...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
Keystone Media Kit
Download the media kit to explore our products and services and learn how we can support your institution's growth.
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