Higher Education News

Communicating with Generation Z versus Generation Alpha

10 min read

Generation Z and Generation Alpha will probably never know what a fax machine does or have a landline in their homes. A world without smartphones...

Communicating with Generation Z versus Generation Alpha
Instagram reels for higher education student recruitment

08.26.2022

Growing Popularity of Instagram Reels for Student Recruitment

4 min read

Elise Hodge

Instagram has switched its attention to reels, and universities are using the short videos to engage with their current...

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image shows someone talking with a chatbot on their phone

08.22.2022

Chatbots: Conversational AI for higher education

4 min read

Elise Hodge

In the online world, automation is key to gaining a competitive edge. Chatbots are one such automation tool to provide...

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graphic shows a cartoon of people assembling a website page

05.30.2022

Tips for Optimizing Your Higher Ed Landing Pages

4 min read

Katarina Gligovic

If your ads start to get clicks, but your visitors aren’t staying on your pages then it’s time to optimize your landing...

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What's Ahead for Higher Ed in 2025?

Watch our recent webinar where our international panel of higher education experts discuss the predictions, challenges, and opportunities facing the international student recruitment landscape. 

WhatsApp, IM or Email - The Importance of Personalized Communication

05.12.2022

WhatsApp, IM or Email - The Importance of Personalized Communication

5 min read

Julia Sachs

Whether your prospects want to be 'WhatsApped', emailed, called or IM-ed, highly personalized communication is a...

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Utilizing Data to Improve the Student Journey

02.03.2022

Utilizing Data to Improve the Student Journey

4 min read

Chelsea Castonguay Stanhope

Every university wants to know what can be done to improve the student journey. Fortunately, there’s a relatively easy...

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How to Create Authentic & Organic Connections with Students

01.13.2022

How to Create Authentic & Organic Connections with Students

2 min read

Julia Sachs

Building authentic connections with students on campus can help foster a more welcoming, inclusive environment where...

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The Keystone Awards - nominate a student or institution now!

The Keystone Awards

Nominations are now open for the Keystone Awards!

Nominate an inspirational student or an education institution, team, faculty or school for their outstanding work. 

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