Higher Education News

Are Weekend and Evening Courses the Future of Higher Ed?

5 min read

Half of U.S. adults have considered enrolling in college over the past two years — so for higher ed, better days are ahead as colleges shift towards...

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Are Weekend and Evening Courses the Future of Higher Ed?
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Higher Education Marketing Social Media for Higher Education

09.14.2022

Best Practices for Using Paid Ads on Facebook and Instagram

5 min read

Keystone Education Group

Those working in higher education marketing will already know the value of using Facebook and Instagram campaigns or...

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Communicating with Generation Z versus Generation Alpha
Higher Education Marketing

09.07.2022

Communicating with Generation Z versus Generation Alpha

10 min read

Sara Anderson

Generation Z and Generation Alpha will probably never know what a fax machine does or have a landline in their homes. A...

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Instagram reels for higher education student recruitment
Higher Education Marketing Social Media for Higher Education

08.26.2022

Growing Popularity of Instagram Reels for Student Recruitment

4 min read

Elise Hodge

Instagram has switched its attention to reels, and universities are using the short videos to engage with their current...

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Join us live for the State of Student Recruitment 2025
Live webinar - state of student recruitment 2025 - 18th June

 

 

 

 

 

 

How are students approaching higher education in 2025 and beyond? 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
 
Join this webinar to receive your complementary copy of the 2025 report and hear our panel of experts explore the report's findings and data from over 40,000 prospective students across 150+ countries. 

 

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Higher Education Marketing Marketing Automation

08.22.2022

Chatbots: Conversational AI for higher education

4 min read

Elise Hodge

In the online world, automation is key to gaining a competitive edge. Chatbots are one such automation tool to provide...

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Higher Education Marketing

05.30.2022

Tips for Optimizing Your Higher Ed Landing Pages

4 min read

Katarina Gligovic

If your ads start to get clicks, but your visitors aren’t staying on your pages then it’s time to optimize your landing...

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WhatsApp, IM or Email - The Importance of Personalized Communication
Higher Education Marketing

05.12.2022

WhatsApp, IM or Email - The Importance of Personalized Communication

5 min read

Julia Sachs

Whether your prospects want to be 'WhatsApped', emailed, called or IM-ed, highly personalized communication is a...

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