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Higher Education News

5 Ways to Enhance College Recruitment Efforts

5 min read

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course, prospective student recruiters...

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5 Ways to Enhance College Recruitment Efforts

What Do Students Expect Out of Their Colleges and Universities?

Education Higher Education Marketing International Student Recruitment Student Recruitment online education Internship Scholarship

10.13.2021

What Do Students Expect Out of Their Colleges and Universities?

6 min read

Julia Sachs

Best Practices for Retargeting in Higher Education

Content Marketing Higher Education Marketing Student Recruitment International Education online education

10.07.2021

Best Practices for Retargeting in Higher Education

4 min read

Julia Sachs

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...

6 Elements to Enhance the Digital Course Catalog

Student Tips Education Higher Education Marketing Education Innovation

09.09.2021

6 Elements to Enhance the Digital Course Catalog

7 min read

Benjamin Boivin

Technology has changed the way prospective college students discover and engage with their future institutions. From...

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State of Student Recruitment 2025 Report

BONUS Access the interactive data dashboard and on-demand webinar too.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

How to Get Your School on More ‘College Wish Lists’

Higher Education Marketing Student Recruitment

09.07.2021

How to Get Your School on More ‘College Wish Lists’

4 min read

Julia Sachs

What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at...

Education Higher Education Marketing leadership online education Social Media for Higher Education Networking

09.02.2021

What Social Causes Are Your Strengths?

6 min read

Benjamin Boivin

Many colleges and universities talk about making the world a better place, but how? Given today’s social,...

Study Abroad Higher Education Marketing International Student Recruitment coronavirus & higher education

08.11.2021

How to Communicate Changes Due to COVID

4 min read

Benjamin Boivin

The current generation of incoming college students are experts at filtering out irrelevant and inauthentic...

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State of Student Recruitment 2025: Master's Report

NEW! Download your copy of the State of Student Recruitment Master's Report 2025 - essential insights into recruiting and converting postgraduate students.

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