The use of hashtags has been a tried and trusted component of any social media strategy for years, but do they still work? As...

Highlights from the past 20 years of higher education. How has the landscape changed since 2000?

Online education is experiencing rapid growth in Africa, as new online universities break down the barriers for students wanting to...

In this infographic, Speed, Process, Persistence and Relevance are the four areas that are essential to effective lead management.

Small steps made towards incorporating a proactive lead nurturing strategy can make a huge impact on student recruitment outcomes.

Want to reach more students, or looking for new target market ideas? Over 3.4 billion people live in rural areas worldwide,...

Support services can be a useful, if not vital tool for students attending university. The need to ensure that sufficient support is...

Access to graduate education isn't just about entrance scores and tuition. For some, socio-economic factors can be vital in...

In an age when your message can be heard instantly by almost anyone in the world – but is just as likely to be missed in the noise –...

Generation Z is now entering higher education, so the time is right for higher education marketing professionals to upskill and adapt...

International students have a huge decision to make when picking a university, and that decision will depend upon the destination as...

Transfer students have long been a second thought for colleges and universities. However, not only are transfer students growing in...