Higher Education News

6 Ways to Kickstart 2021 in Higher Ed

2020 was a challenging year, there is no doubt about it. So how can we make 2021 the best year yet? What do you plan to achieve at...

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Best digital strategies for lead generation in higher education

In order to successfully reach new students, educators must continually stay on top of the latest digital marketing trends. Here are...

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Hashtags for student recruitment

In today’s social media world, hashtags are as valuable as they have ever been. So, what is a hashtag and how does it work?

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Beyond COVID-19: What's Next in International Higher Education?

Online education is booming, where does your university stand? We review trends discussed in virtual webinar 'Beyond COVID-19: What's...

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How To Use Video For Student Recruitment

If video is not yet part of your higher ed student recruitment strategy yet, now is the time to get started! We share our tips and...

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9 Ways to Make Your University Stand Out as Students Stay In

How do you make your university stand out when everyone is currently online? We share tips and advice to help differentiate your...

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Higher Ed Influencers 2020: Who to Follow

Looking for thought leaders in higher education to follow on social media? Need some inspiration? Our selection of top higher...

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Best University Social Media Accounts 2020

To share some inspiration in times of uncertainity, we share five of our favourite university social media accounts from across the...

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Getting Started: Higher Ed Webinars & Virtual Events

Many universities are moving their information sessions, student fairs and campus tours towards an online format. We share our tips to...

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Reimagining Fall Semester 2020

As coronavirus sweeps the world, universities in the northern hemisphere are preparing themselves for the new academic year semester...

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How Summer Schools Are Responding to COVID-19

How are universities adapting their summer programs in the face of the COVID-19 pandemic and how program directors can use this time...

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How to future proof your student recruitment against coronavirus

As coronavirus spreads, the future of international student recruitment lies in doubt. We offer solutions to help mitigate the impact...

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Optimizing the user experience for students — ways to improve your own website

Your university website is an essential marketing tool, so you must ensure it is optimized for success, especially when attracting new...

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Higher Education News

6 Ways to Kickstart 2021 in Higher Ed

4 min read

2020 was a challenging year, there is no doubt about it. So how can we make 2021 the best year yet? What do you plan to achieve as colleges and...

6 Ways to Kickstart 2021 in Higher Ed
Best digital strategies for lead generation in higher education

11.13.2020

Best digital strategies for lead generation in higher education

5 min read

Elise Hodge

Today’s Gen-Z students spend most of their time consuming digital media, whether that’s on Instagram, TikTok, Facebook,...

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Beyond COVID-19: What's Next in International Higher Education?

09.21.2020

Beyond COVID-19: What's Next in International Higher Education?

5 min read

Ashlee-Maree Courtney-Eman

2020 is a year that has changed the course of higher education and the world forever. When the pandemic struck...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

How To Use Video For Student Recruitment

07.20.2020

How To Use Video For Student Recruitment

4 min read

Elise Hodge

Today’s prospective students live in an immersive world of video content, whether watching videos on YouTube, endlessly...

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Higher Ed Influencers 2020: Who to Follow

07.07.2020

Higher Ed Influencers 2020: Who to Follow

4 min read

Elise Hodge

The marketing and technology world is moving at an ever-changing pace. University and college marketers need to pay...

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Best University Social Media Accounts 2020

07.03.2020

Best University Social Media Accounts 2020

4 min read

Elise Hodge

If the first half of the year has reminded us of anything, it is that the nature of higher education is always...

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Getting Started: Higher Ed Webinars & Virtual Events

05.22.2020

Getting Started: Higher Ed Webinars & Virtual Events

5 min read

Elise Hodge

As a new academic year beckons, universities are working hard to ensure their admissions remain strong after an...

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Reimagining Fall Semester 2020

05.06.2020

Reimagining Fall Semester 2020

5 min read

Elise Hodge

As the coronavirus pandemic continues to sweep the world, the higher education sector has been busy making plans to...

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How Summer Schools Are Responding to COVID-19

05.04.2020

How Summer Schools Are Responding to COVID-19

4 min read

Elise Hodge

Now that the spring semester is well and truly online, universities and colleges in the northern hemisphere are looking...

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How to future proof your student recruitment against coronavirus

03.16.2020

How to future proof your student recruitment against coronavirus

10 min read

Ashlee-Maree Courtney-Eman

As Coronavirus spreads throughout the world and changes our everyday way of life, so does the face of international...

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Optimizing the user experience for students — ways to improve your own website

01.27.2020

Optimizing the user experience for students — ways to improve your own website

5 min read

Elise Hodge

While promoting your school across a variety of marketing channels is deemed more of a necessity than preference today,...

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