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Higher Education News

WhatsApp, IM or Email - The Importance of Personalized Communication

5 min read

Whether your prospects want to be 'WhatsApped', emailed, called or IM-ed, highly personalized communication is a game-changer when it comes to...

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WhatsApp, IM or Email - The Importance of Personalized Communication

Utilizing Data to Improve the Student Journey

Higher Education Marketing International Student Recruitment Education Innovation

02.03.2022

Utilizing Data to Improve the Student Journey

4 min read

Chelsea Castonguay Stanhope

Every university wants to know what can be done to improve the student journey. Fortunately, there’s a relatively easy...

How to Create Authentic & Organic Connections with Students

Education Higher Education Marketing Student Recruitment Non-Traditional Students First Generation Students

01.13.2022

How to Create Authentic & Organic Connections with Students

2 min read

Julia Sachs

Building authentic connections with students on campus can help foster a more welcoming, inclusive environment where...

Building Your Best Enrollment Marketing Funnel

Higher Education Marketing Education Innovation

11.25.2021

Building Your Best Enrollment Marketing Funnel

8 min read

Benjamin Boivin

Whether or not you have an “A” rating or made this year’s “Top 10” list, your admissions office needs to use best...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Confusing Requirements? How to Ease the Student Journey

Student Tips Higher Education Marketing Student Recruitment Education Innovation International Education

11.08.2021

Confusing Requirements? How to Ease the Student Journey

4 min read

Julia Sachs

If there is one thing that students are often confused by in their educational experience, it's testing requirements...

How Student Motivations Should Alter Your College Marketing Strategies

Education Content Marketing Higher Education Marketing Student Recruitment International Education online education Social Media for Higher Education Networking

10.28.2021

How Student Motivations Should Alter Your College Marketing Strategies

4 min read

Julia Sachs

Going to college has always represented opening your horizons regarding future opportunities and career fields usually...

Higher Education Marketing Student Recruitment leadership Networking

10.25.2021

Utilize Your Alumni Networks

3 min read

Julia Sachs

One of the most effective tools that Universities have to their advantage is the alumni that have already attended in...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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