Higher Education News

How Universities Can Reach Gen Z, Gen Alpha and Millennials in the AI Era

Learn how universities can effectively reach Millennials, Gen Z, and Gen Alpha in the AI era by prioritizing authenticity, tailored...

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Is OPT becoming a strategic pillar of international recruitment?

U.S. international enrollments drop 7% while OPT participation surges 21%. Why post-study work pathways are reshaping international...

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Used with Caution – How Prospective Students Feel About AI Search

Discover how prospective students use and trust AI tools in their higher education research, revealing insights into digital behavior...

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Higher Ed Entrepreneurial Inspiration: Harri Suominen, Asia Exchange

Be inspired by higher education entrepreneur Harri Suominen, CEO and co-founder of Asia Exchange.

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What's New in SEO and Email for Higher Ed Marketers

Learn what higher ed marketers need to know about the latest Google and email changes. Get tips to improve your content and email...

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The Growing Importance of Micro-Credentials in Higher Education

Micro-credentials are being discussed more and more often in higher education. Explore the benefits and challenges of these...

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5 Technology Trends to Look Out for in Higher Ed in 2023

With constant advances in higher ed technology, and as Gen Alpha students who have grown up in a digital world enter college, we look...

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ChatGPT and Artificial Intelligence in Higher Ed

Higher ed has heard a lot about ChatGPT in recent months - but what exactly is it? And can artificial intelligence be good for...

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How to Support Students In Online Learning

With a majority of Higher Ed institutions going online this fall, we are exploring ways to support students during off-campus...

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Why Institutions Should Focus on Campus Mental Health Initiatives

Institutions may want to consider making changes to their campus mental health initiatives during and postpandemic.

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Using Ed Tech to Boost Enrollments

In an increasingly digital world, we take a look at how ed-tech can help higher ed institutions boost their enrollment figures.

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5 Ways to Make Virtual Learning More Interactive

Online courses can be heard when it comes to motivating students. Here are some tips to help keep interest high in online learning

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Chatbots: Conversational AI for higher education

In higher education, chatbots are handy for responding to student inquiries. Chatbots can increase efficiency, but it's important to...

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Higher Education News

How Universities Can Reach Gen Z, Gen Alpha and Millennials in the AI Era

11 min read

Adapted from our webinar "AI Through Generational Eyes: Rethinking Student Communication". Watch the full session for more, including how culture...

How Universities Can Reach Gen Z, Gen Alpha and Millennials in the AI Era
Image shows a female student holding paper and notepad

11.26.2025

Is OPT becoming a strategic pillar of international recruitment?

7 min read

Danijela Jurjevic

Open Doors 2025 has confirmed what many in higher education have been sensing for some time: the U.S. is entering a...

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Used with Caution – How Prospective Students Feel About AI Search

08.28.2025

Used with Caution – How Prospective Students Feel About AI Search

4 min read

Mark Bennett

To what extent do prospective students use and trust information generated by AI? And is this now a part of their...

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multiple arms outstretched holding a globe over head

05.15.2024

Higher Ed Entrepreneurial Inspiration: Harri Suominen, Asia Exchange

5 min read

Rama Eriksson

Childhood friends, Harri Suominen and Tuomas Kauppinen didn't anticipate their journey as entrepreneurs when they left...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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image shows a magnifying glass sitting on a laptop

02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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5 Technology Trends to Look Out for in Higher Ed in 2023

04.11.2023

5 Technology Trends to Look Out for in Higher Ed in 2023

5 min read

Thaís Roberto

Technology advancements have been revolutionizing universities faster than ever in the past few years. As new...

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Image showing the letters AI on a button to represent artificial intelligence

02.08.2023

ChatGPT and Artificial Intelligence in Higher Ed

5 min read

Sara Anderson

The controversy between ChatGPT and education has hit the headlines recently, but artificial intelligence (AI) in...

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How to Support Students In Online Learning

11.28.2022

How to Support Students In Online Learning

3 min read

Elise Hodge

When the COVID-19 pandemic hit, the reaction by universities was swift. Many higher education providers made the move...

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Why Institutions Should Focus on Campus Mental Health Initiatives

11.10.2022

Why Institutions Should Focus on Campus Mental Health Initiatives

3 min read

Julia Sachs

Mental health can affect a student’s performance and success both during their studies and later on in life. Many...

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image showing a lightbulb with a graduate hat

09.21.2022

Using Ed Tech to Boost Enrollments

5 min read

Sara Anderson

Over the past two years, we have become more adaptable, as universities, educational institutions, learners, students...

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illustration shows a laptop with headphones and some notes beside it

08.29.2022

5 Ways to Make Virtual Learning More Interactive

3 min read

Benjamin Boivin

Choosing a college or university comes down to many factors. Students place importance on location, reputation,...

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image shows someone talking with a chatbot on their phone

08.22.2022

Chatbots: Conversational AI for higher education

4 min read

Elise Hodge

In the online world, automation is key to gaining a competitive edge. Chatbots are one such automation tool to provide...

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