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Higher Education News

Using Twitch for Student Recruitment

5 min read

Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media challenges when it comes to student...

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Higher Education Marketing

07.02.2024

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

4 min read

Thaís Roberto

The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for...

Older student of Asian origin sitting outside with a laptop. He is looking down taking notes with a pen and paper.

Higher Education Marketing Non-Traditional Students Guest Post Guest perspective Podcast

05.29.2024

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

9 min read

Aaron Bower

America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition,...

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Higher Education Marketing Student Recruitment leadership Student Support

05.08.2024

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

6 min read

Thaís Roberto

While Pride Month is celebrated in June, advocating for LGBTQ+ rights is an effort that must be maintained throughout...

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Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Higher Education Marketing International Student Recruitment Marketing skills Podcast

04.30.2024

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

11 min read

Rama Eriksson

In the cutthroat world of higher education, reputation stands as the ultimate currency.

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Content Marketing Higher Education Marketing Marketing skills

04.16.2024

Avoiding Burnout as a Higher Ed Marketer

12 min read

Rama Eriksson

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...

Tips for Effective Storytelling in Higher Ed Marketing Strategy

Content Marketing Higher Education Marketing Student Recruitment Guest Post Podcast

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

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