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Higher Education News

How to Improve the Student Journey in 2025

4 min read

A lot changed for higher education in 2024. Amidst political turmoil and immigration changes in top destinations, universities have had to...

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How to Improve the Student Journey in 2025

Education Content Marketing Higher Education Marketing International Student Recruitment Student Recruitment

12.10.2024

2026 Higher Ed Conference Calendar

16 min read

Keystone Education Group

Higher education conferences remain essential hubs for connection, insight, and innovation, and 2026 is already shaping...

Higher Education Marketing

07.15.2024

Using Twitch for Student Recruitment

5 min read

Thaís Roberto

Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media...

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Higher Education Marketing

07.02.2024

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

4 min read

Thaís Roberto

The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Older student of Asian origin sitting outside with a laptop. He is looking down taking notes with a pen and paper.

Higher Education Marketing Non-Traditional Students Guest Post Guest perspective Podcast

05.29.2024

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

9 min read

Aaron Bower

America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition,...

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Higher Education Marketing Student Recruitment leadership Student Support

05.08.2024

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

6 min read

Thaís Roberto

While Pride Month is celebrated in June, advocating for LGBTQ+ rights is an effort that must be maintained throughout...

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Higher Education Marketing International Student Recruitment Marketing skills Podcast

04.30.2024

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

11 min read

Rama Eriksson

In the cutthroat world of higher education, reputation stands as the ultimate currency.

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