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International Education Market Insights

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International Education Market Insights

How Asia competes with the 'Big 4'

New data explores the awareness and use intentions of different audiences following the announcement that the UK will rejoin Erasmus.

2026 Higher Ed Conference Calendar

Discover key higher education conferences in 2026 to stay ahead in recruitment, marketing, and academic innovation. Plan your year...

Social Media Masterclass: Attracting International Students to Germany

Learn how German universities can effectively use social media to attract international students, tailored for different academic...

How to Improve the Student Journey in 2025

Discover how universities can enhance the student journey in 2025 by adapting to emerging trends, addressing financial concerns, and...

Using Twitch for Student Recruitment

Discover how Twitch can revolutionize higher ed recruitment. Learn how to leverage its features, collaborate with influencers, and...

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

Reframe the conversation around higher education from 'cost' to 'investment' by highlighting the value of degrees and the importance...

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

Workforce demands change too fast for Higher Ed to keep pace. Guest author Aaron Brower and podcast guest Jim Fong, both from UPCEA,...

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Explore how universities can provide year-round support for LGBTQ+ students, including strategies for building inclusive communities...

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Explore university rankings and tips for higher ed reputation management with reputation expert and Keystone Higher Ed Chats podcast...

Avoiding Burnout as a Higher Ed Marketer

Top reasons and resources to make higher ed marketers remember why they love their jobs and avoid burnout.

Tips for Effective Storytelling in Higher Ed Marketing Strategy

Master the art of storytelling in higher ed marketing. Learn how to attract students with your stories from expert, John Azoni.

The “New Playbook” for International Student Recruitment

Keystone Higher Ed Chats podcast guest Ian Little is featured in these 7 essential international student recruitment marketing tips.

Best Practices for Keystone Student Newsletters

Best practices for reaching more university students with Keystone Education Group student newsletters.

The Best Higher Ed Podcasts You Should Follow in 2026

Stay informed on policy, student enrollment strategies and more with the ultimate list of the best higher education podcasts for 2026.

Higher Education News

2026 Higher Ed Conference Calendar

16 min read

Higher education conferences remain essential hubs for connection, insight, and innovation, and 2026 is already shaping up to be an exciting year. As...

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Social Media Masterclass: Attracting International Students to Germany

Content Marketing Higher Education Marketing Social Media for Higher Education

12.15.2025

Social Media Masterclass: Attracting International Students to Germany

6 min read

Keystone Education Group

In our recent Social Media Masterclass, we sat down with Stefanie Herta, a social media expert and former international...

How to Improve the Student Journey in 2025

Higher Education Marketing International Student Recruitment International Education

03.14.2025

How to Improve the Student Journey in 2025

4 min read

Thaís Roberto

A lot changed for higher education in 2024. Amidst political turmoil and immigration changes in top destinations,...

Higher Education Marketing

07.15.2024

Using Twitch for Student Recruitment

5 min read

Thaís Roberto

Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media...

Get Your Copy

State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Image shows four students all looking at each other and laughing

Higher Education Marketing

07.02.2024

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

4 min read

Thaís Roberto

The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for...

Older student of Asian origin sitting outside with a laptop. He is looking down taking notes with a pen and paper.

Higher Education Marketing Non-Traditional Students Guest Post Guest perspective Podcast

05.29.2024

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

9 min read

Aaron Bower

America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition,...

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Higher Education Marketing Student Recruitment leadership Student Support

05.08.2024

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

6 min read

Thaís Roberto

While Pride Month is celebrated in June, advocating for LGBTQ+ rights is an effort that must be maintained throughout...

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Higher Education Marketing International Student Recruitment Marketing skills Podcast

04.30.2024

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

11 min read

Rama Eriksson

In the cutthroat world of higher education, reputation stands as the ultimate currency.

smiling woman in front of window holding an ipad

Content Marketing Higher Education Marketing Marketing skills

04.16.2024

Avoiding Burnout as a Higher Ed Marketer

12 min read

Rama Eriksson

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...

Tips for Effective Storytelling in Higher Ed Marketing Strategy

Content Marketing Higher Education Marketing Student Recruitment Guest Post Podcast

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

international students holding UK, US, France, and Brazil flags standing in a field

Higher Education Marketing International Student Recruitment Podcast

04.09.2024

The “New Playbook” for International Student Recruitment

14 min read

Rama Eriksson

As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....

Higher Education Marketing

03.18.2024

Best Practices for Keystone Student Newsletters

1 min read

Cassandra Kenning

Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...

The Best Higher Ed Podcasts You Should Follow in 2026

International News Higher Education Marketing International Education Podcast

03.11.2024

The Best Higher Ed Podcasts You Should Follow in 2026

5 min read

Ines Veiga Pena

Updated on: 12 December, 2025 In the complex and dynamic landscape of higher education, staying informed and engaged is...

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Explore insights shaping the future of education.

How Asia competes with the 'Big 4'

Higher Education News

2026 Higher Ed Conference Calendar

Social Media Masterclass: Attracting International Students to Germany

How to Improve the Student Journey in 2025

Using Twitch for Student Recruitment

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Avoiding Burnout as a Higher Ed Marketer

Tips for Effective Storytelling in Higher Ed Marketing Strategy

The “New Playbook” for International Student Recruitment

Best Practices for Keystone Student Newsletters

The Best Higher Ed Podcasts You Should Follow in 2026

2026 Higher Ed Conference Calendar

Get Your Copy

State of Student Recruitment 2025 Report

The Keystone Awards 2026

Keystone Media Kit

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