The Keystone Awards 2026 are now open! Nominate your institution, team, or students for a Keystone Award here.

Higher Education News

Inspiration to Make Your Higher Ed Social Posts Go Viral

9 min read

From choreographed dance moves, and cats playing piano to baby sharks and Justin Bieber, there may never be a perfect formula for "likes" and shares...

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Inspiration to Make Your Higher Ed Social Posts Go Viral

Social Media Calendars in Higher Education Marketing

Content Marketing Student Recruitment

03.05.2021

Social Media Calendars in Higher Education Marketing

5 min read

Benjamin Boivin

College admissions departments have a lot on their plates. They are the gatekeepers of campuses and the go-to contacts...

Content Marketing Student Recruitment

02.01.2021

Introducing Instagram Guides

3 min read

Joanna Hughes

Social media is constantly evolving to provide new ways to keep people connected. One of the latest offerings is...

Content Marketing Higher Education Marketing

01.08.2021

6 Ways to Kickstart 2021 in Higher Ed

4 min read

Benjamin Boivin

2020 was a challenging year, there is no doubt about it. So how can we make 2021 the best year yet? What do you plan to...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Content Marketing Higher Education Marketing

10.09.2020

Hashtags for student recruitment

5 min read

Elise Hodge

Focus on the Inbox: Email Practices for Student Recruitment Professionals

Content Marketing Student Recruitment

09.02.2020

Focus on the Inbox: Email Practices for Student Recruitment Professionals

6 min read

Benjamin Boivin

There are now more ways than ever to reach future college students. From traditional print viewbooks and postcards, to...

Building A Sense of Community During a Global Pandemic

Content Marketing Social Media for Higher Education

04.29.2020

Building A Sense of Community During a Global Pandemic

3 min read

Jamie Evans

In only a few months, the coronavirus pandemic has completely changed the way universities operate. With communication...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

Nominate your institution, colleague, or student today.

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