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International Education Market Insights

Number One – But for How Long? US International Education in the Second Year of Trump

Introducing and explaining the UK's 2026 international education strategy and the significance of a strategic pivot to TNE.

How can universities deepen their ties with India?

Learn how Western universities are adapting to the growing number of Indian students studying abroad, focusing on quality education...

Strategic Sourcing as an Enterprise Solution for Delivering L&D

Training & Development is essential for employee retention, productivity & satisfaction, but how can HR professionals find the right...

Using Twitch for Student Recruitment

Discover how Twitch can revolutionize higher ed recruitment. Learn how to leverage its features, collaborate with influencers, and...

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

Reframe the conversation around higher education from 'cost' to 'investment' by highlighting the value of degrees and the importance...

Liberal Arts Degrees: The Value of Lifelong Skills

Explore the relevance and profitability of liberal arts degrees in today's job market, debunking myths and highlighting the valuable...

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

Workforce demands change too fast for Higher Ed to keep pace. Guest author Aaron Brower and podcast guest Jim Fong, both from UPCEA,...

Higher Ed Entrepreneurial Inspiration: Harri Suominen, Asia Exchange

Be inspired by higher education entrepreneur Harri Suominen, CEO and co-founder of Asia Exchange.

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Explore how universities can provide year-round support for LGBTQ+ students, including strategies for building inclusive communities...

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Explore university rankings and tips for higher ed reputation management with reputation expert and Keystone Higher Ed Chats podcast...

Jumping on Social Media Trends: What’s Pays off in Student Recruitment

Discover how universities can leverage social media trends for student recruitment. Learn about the benefits and risks of jumping on...

Avoiding Burnout as a Higher Ed Marketer

Top reasons and resources to make higher ed marketers remember why they love their jobs and avoid burnout.

Tips for Effective Storytelling in Higher Ed Marketing Strategy

Master the art of storytelling in higher ed marketing. Learn how to attract students with your stories from expert, John Azoni.

The “New Playbook” for International Student Recruitment

Keystone Higher Ed Chats podcast guest Ian Little is featured in these 7 essential international student recruitment marketing tips.

Higher Education News

How can universities deepen their ties with India?

4 min read

As Indian international students reach an all-time overseas, Western universities have been adjusting their international strategies to accommodate...

Continue reading More Blogs

How can universities deepen their ties with India?

professional training

08.01.2024

Strategic Sourcing as an Enterprise Solution for Delivering L&D

9 min read

Rama Eriksson

Delivering quality, cost-effective learning opportunities to employees is a significant challenge for many...

Higher Education Marketing

07.15.2024

Using Twitch for Student Recruitment

5 min read

Thaís Roberto

Twitch is the world's largest game-streaming platform, and offers unique advantages over traditional social media...

Image shows four students all looking at each other and laughing

Higher Education Marketing

07.02.2024

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

4 min read

Thaís Roberto

The perception of higher education has shifted dramatically in recent years. Although economic mobility rates for...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

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✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Liberal Arts Degrees: The Value of Lifelong Skills

Education

06.10.2024

Liberal Arts Degrees: The Value of Lifelong Skills

6 min read

Thaís Roberto

Liberal arts degrees have a bad reputation for not leading to stable careers with good wages. When universities face...

Older student of Asian origin sitting outside with a laptop. He is looking down taking notes with a pen and paper.

Higher Education Marketing Non-Traditional Students Guest Post Guest perspective Podcast

05.29.2024

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

9 min read

Aaron Bower

America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition,...

multiple arms outstretched holding a globe over head

Study Abroad Education Innovation leadership Podcast

05.15.2024

Higher Ed Entrepreneurial Inspiration: Harri Suominen, Asia Exchange

5 min read

Rama Eriksson

Childhood friends, Harri Suominen and Tuomas Kauppinen didn't anticipate their journey as entrepreneurs when they left...

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Higher Education Marketing Student Recruitment leadership Student Support

05.08.2024

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

6 min read

Thaís Roberto

While Pride Month is celebrated in June, advocating for LGBTQ+ rights is an effort that must be maintained throughout...

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Higher Education Marketing International Student Recruitment Marketing skills Podcast

04.30.2024

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

11 min read

Rama Eriksson

In the cutthroat world of higher education, reputation stands as the ultimate currency.

image shows a woman smiling scrolling on her phone

04.22.2024

Jumping on Social Media Trends: What’s Pays off in Student Recruitment

4 min read

Thaís Roberto

From viral videos on TikTok to the emergence of new platforms like BeReal, universities have a multitude of...

smiling woman in front of window holding an ipad

Content Marketing Higher Education Marketing Marketing skills

04.16.2024

Avoiding Burnout as a Higher Ed Marketer

12 min read

Rama Eriksson

Working in the Higher Education sector these days is not for the faint of heart. What was once a stable and measured...

Tips for Effective Storytelling in Higher Ed Marketing Strategy

Content Marketing Higher Education Marketing Student Recruitment Guest Post Podcast

04.15.2024

Tips for Effective Storytelling in Higher Ed Marketing Strategy

8 min read

John Azoni

“Storytelling” is a word that dominates higher ed marketing. Every school aspires to tell their institutional journey...

international students holding UK, US, France, and Brazil flags standing in a field

Higher Education Marketing International Student Recruitment Podcast

04.09.2024

The “New Playbook” for International Student Recruitment

14 min read

Rama Eriksson

As the world redefines its educational landscape, higher education institutions find themselves at a pivotal juncture....

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Explore insights shaping the future of education.

Number One – But for How Long? US International Education in the Second Year of Trump

Higher Education News

How can universities deepen their ties with India?

Strategic Sourcing as an Enterprise Solution for Delivering L&D

Using Twitch for Student Recruitment

Reframing the Higher Ed Conversation from ‘Cost’ to ‘Investment’

Liberal Arts Degrees: The Value of Lifelong Skills

From Degrees to Microcredentials: Higher Education Must Evolve to Embrace the Modern Economy

Higher Ed Entrepreneurial Inspiration: Harri Suominen, Asia Exchange

Creating Safe Spaces: Strategies for Supporting LGBTQ+ Students in Higher Ed

Forget Higher Ed Rankings: It’s Time to Get Back to Reputation Basics

Jumping on Social Media Trends: What’s Pays off in Student Recruitment

Avoiding Burnout as a Higher Ed Marketer

Tips for Effective Storytelling in Higher Ed Marketing Strategy

The “New Playbook” for International Student Recruitment

How can universities deepen their ties with India?

Get Your Copy

State of Student Recruitment 2025 Report

The Keystone Awards 2026

Keystone Media Kit

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