Higher Education News

Between and Beyond - Shifting International Student Preferences in 2025

International student behaviour is shifting in response to global policy changes. We've explained what's happening in search.

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Beyond the Degree: The Skills Students Want From Their Program

Discover why today’s students prioritize skill development—especially problem-solving—over prestige in higher education. Explore key...

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What You Need to Know: Insights from the 2025 State of Student Recruitment

Student insights from Keystone's 2025 Student Recruitment Report reveal evolving trends, policy impacts, and the importance of...

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Rise of the "Asian Tigers" - What's Happening in Search?

'Asian Tigers' such as South Korea, Hong Kong, Taiwain and Singapore are becoming more popular with international audiences, here's...

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Studying Abroad at Home: Could TNE become more popular in 2025?

Transnational education (TNE) could be more popular than we think with traditional international students.

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Real-time Policy Impacts on US International Mobility

Discover how recent US policy changes and visa concerns are impacting international student mobility.

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How audiences are responding to the UK immigration whitepaper

The publication of a new UK immigration white paper outlines some important changes for international student recruitment...

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Enrollment Shifts and Global Strategy: How U.S. Institutions Are Adapting in 2025

What key questions should U.S. institutions be asking about international recruitment in 2025? This blog explores the challenges,...

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Practical Ways to Use AI in Higher Ed Email Marketing

Learn practical ways to integrate AI into higher ed email marketing, enhancing engagement and personalisation while maintaining...

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Understanding Your Future Students: Recruiting Gen Alpha

Discover how to effectively recruit Generation Alpha by leveraging technology, emphasizing affordability, showcasing career outcomes,...

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The Power of Online Student Fairs in 2025

Explore how hybrid student recruitment strategies combining in-person and virtual events can enhance global outreach and engagement...

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Insights from the Asia Pacific: Trends in International Student Recruitment

Discover key insights into shifting international student recruitment trends in the Asia Pacific region.

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What Do International Students Want? U.S. Universities Confront a New Reality

Discover the evolving needs of international students and how US universities are adapting to meet these demands in a new educational...

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Higher Education News

Between and Beyond - Shifting International Student Preferences in 2025

5 min read

International education policy is a lot for prospective students to keep track of this year. And the resulting shifts in search trends that can be...

Between and Beyond - Shifting International Student Preferences in 2025
Beyond the Degree: The Skills Students Want From Their Program

07.23.2025

Beyond the Degree: The Skills Students Want From Their Program

13 min read

Danijela Jurjevic

The decision to pursue higher education is a pivotal one, often driven by aspirations for a brighter future. But beyond...

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What You Need to Know: Insights from the 2025 State of Student Recruitment

06.27.2025

What You Need to Know: Insights from the 2025 State of Student Recruitment

13 min read

Keystone Education Group

Student recruitment data is key to informing both international and domestic enrollment strategies. We recently...

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Rise of the

06.25.2025

Rise of the "Asian Tigers" - What's Happening in Search?

4 min read

Jack Surtees

Student decision making is shifting rapidly in a dynamic year for global study - and that’s reflected in the...

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Get Your Copy

State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

ssr report

 

 

 

 

 

 

 

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

Studying Abroad at Home: Could TNE become more popular in 2025?

06.25.2025

Studying Abroad at Home: Could TNE become more popular in 2025?

4 min read

Mark Bennett

We’re used to thinking about the evolution of international education right now. Often this means shifts in audiences...

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Real-time Policy Impacts on US International Mobility

06.18.2025

Real-time Policy Impacts on US International Mobility

9 min read

Danijela Jurjevic

Recent policy changes in the US are sending major shockwaves through international education, and students are...

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How audiences are responding to the UK immigration whitepaper

05.26.2025

How audiences are responding to the UK immigration whitepaper

4 min read

Mark Bennett

In an era of shifting higher education policy, the UK’s position has been relatively stable during 2025 so far –...

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Enrollment Shifts and Global Strategy: How U.S. Institutions Are Adapting in 2025

05.21.2025

Enrollment Shifts and Global Strategy: How U.S. Institutions Are Adapting in 2025

7 min read

Keystone Education Group

U.S. higher education is going through big changes in 2025. Demographic shifts, rising expectations from students, and...

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Practical Ways to Use AI in Higher Ed Email Marketing

05.19.2025

Practical Ways to Use AI in Higher Ed Email Marketing

13 min read

Danijela Jurjevic

For higher ed institutions, email remains one of the most powerful tools for engaging prospective students. And with AI...

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Understanding Your Future Students: Recruiting Gen Alpha

05.08.2025

Understanding Your Future Students: Recruiting Gen Alpha

16 min read

Danijela Jurjevic

As Gen Z graduates into adulthood, a brand new generation is stepping into the spotlight: Generation Alpha—the youngest...

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The Power of Online Student Fairs in 2025

05.01.2025

The Power of Online Student Fairs in 2025

4 min read

Claire Grabowski

In today’s student recruitment landscape, the smartest strategies aren’t about choosing between in-person or online —...

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Insights from the Asia Pacific: Trends in International Student Recruitment

04.22.2025

Insights from the Asia Pacific: Trends in International Student Recruitment

8 min read

Keystone Education Group

Debates around international student recruitment in the Asia-Pacific region have recently been dominated by study-visa...

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04.16.2025

What Do International Students Want? U.S. Universities Confront a New Reality

6 min read

Keystone Education Group

As international student mobility continues to grow worldwide, US universities find themselves grappling with a new...

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