Enrollment Shifts and Global Strategy: How U.S. Institutions Are Adapting in 2025
05.19.2025
Practical Ways to Use AI in Higher Ed Email Marketing
13 min read
For higher ed institutions, email remains one of the most powerful tools for engaging prospective students. And with AI...
05.08.2025
Understanding Your Future Students: Recruiting Gen Alpha
16 min read
As Gen Z graduates into adulthood, a brand new generation is stepping into the spotlight: Generation Alpha—the youngest...
05.01.2025
The Power of Online Student Fairs in 2025
4 min read
In today’s student recruitment landscape, the smartest strategies aren’t about choosing between in-person or online —...
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
04.22.2025
Insights from the Asia Pacific: Trends in International Student Recruitment
8 min read
Debates around international student recruitment in the Asia-Pacific region have recently been dominated by study-visa...
04.16.2025
What Do International Students Want? U.S. Universities Confront a New Reality
6 min read
As international student mobility continues to grow worldwide, US universities find themselves grappling with a new...
04.14.2025
‘We don’t get to opt out’: Global higher education must confront seismic challenges, says NAFSA CEO
4 min read
In an era marked by geopolitical tensions and policy uncertainty in the US, the global higher education sector stands...
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03.21.2025
International Education in the USA: The Questions We Need to Ask
4 min read
Coming up with simple answers to the potential impact of Donald Trump’s policy changes on the USA as a global study...
03.14.2025
How to Improve the Student Journey in 2025
4 min read
A lot changed for higher education in 2024. Amidst political turmoil and immigration changes in top destinations,...
03.07.2025
Accommodation: A Key Concern for International Students
8 min read
The student-housing crisis is well documented across Europe – but how aware are students of the problem? And what...
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02.11.2025
Back to Basics: Building an International Student Recruitment Plan
4 min read
Recruiting international students isn’t exclusive to big-name universities at the top of global rankings. As it becomes...
02.07.2025
International student recruitment trends: What's next for 2025?
7 min read
2024 was an almost unprecedented year for international student recruitment – and, based on January, 2025 already looks...
02.03.2025
Supporting student-athletes: 5 ways universities can help improve well-being
4 min read
Student athletes often face more pressure than the rest of the student body - juggling both academic and sporting...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
Nominate your institution, colleague, or student today.
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