Higher Education News

What's New in SEO and Email for Higher Ed Marketers

5 min read

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing their online presence and...

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a female student on a laptop smiling

02.12.2024

5 Strategies to Recruit More Students in 2024

4 min read

Thaís Roberto

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...

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02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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image shows a young male on a laptop with YouTube open

01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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Watch the Keystone Awards Ceremony

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Who will win the Keystone Awards 2025? 

Find out who has won a Keystone Award, including Higher Education Institution of the Year, Student-Athlete of the Year, and Best Student Support Service. 

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01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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Higher Ed Social Media Trends for 2024

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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image shows a male student on a laptop while making notes

01.08.2024

AI Prompts to Use in Your Student Marketing Content

3 min read

Fran Fitzsimmons

AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...

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Keystone Awards Ceremony 

Watch the Keystone Awards Ceremony to find out the Keystone Awards 2025 Winners!

Watch Ceremony

Keystone Media Kit

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