Higher Education News

Are international students returning to the US?

International students contributed $33.8 billion to the US economy in 2021-22. Is US international enrolment bouncing back following...

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ChatGPT and Artificial Intelligence in Higher Ed

Higher ed has heard a lot about ChatGPT in recent months - but what exactly is it? And can artificial intelligence be good for...

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5 tips to get the most out of higher ed conferences

5 tips to help higher education professionals make the most of academic conferences.

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Why Are US Colleges Dropping Out of Ranking Lists

University rankings have historically been held in high regard by students and academics. However, recently Yale, Harvard and Berkeley...

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How to Attract International Students Without Endless Scholarships

When choosing a study abroad university, scholarships are often the top deciding factor. However, admissions teams need other...

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Preparing for Generation Alpha Students in 2023

Generation Alpha will soon be making decisions about their education. We take a look at how universities can start preparing for Gen...

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Why You Need More Study Options Beyond Four Year Programs

With rising costs of living and costs of tuition fees, it's becoming more important to offer students various study options.

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2023 Higher Ed Conference Calendar

Higher ed conferences are the perfect place for networking, sharing best practices and hearing industry insights. Here's a list of...

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The Growing Importance of Student Reviews

We take a look at the importance of peer-to-peer rankings in student recruitment and higher education marketing.

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How to Support Students In Online Learning

With a majority of Higher Ed institutions going online this fall, we are exploring ways to support students during off-campus...

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The Value of Social Media Advertising for Universities

The value of social media advertising is often debated in higher education marketing. Here are some insights on why your university...

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Why Institutions Should Focus on Campus Mental Health Initiatives

Institutions may want to consider making changes to their campus mental health initiatives during and postpandemic.

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Should We Still Use Hashtags in Marketing in 2022?

Should universities still be using hashtags in their social media marketing?

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Higher Education News

Are international students returning to the US?

6 min read

International students are an essential sector of the American higher education system, bringing in substantial revenue from international tuition...

picture shows an American university campus
Image showing the letters AI on a button to represent artificial intelligence

02.08.2023

ChatGPT and Artificial Intelligence in Higher Ed

5 min read

Sara Anderson

The controversy between ChatGPT and education has hit the headlines recently, but artificial intelligence (AI) in...

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images shows a conference hall

02.01.2023

5 tips to get the most out of higher ed conferences

3 min read

Katarina Gligovic

Higher education conferences allow enrolment staff, admissions teams, program leaders, and higher ed professionals from...

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image of Yale Law School

01.06.2023

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

Sara Anderson

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
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✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

photo shows students gathered around a laptop

01.03.2023

How to Attract International Students Without Endless Scholarships

5 min read

Thaís Roberto

When choosing a university to study abroad, scholarships and funding are often the top deciding factors for...

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image shows Generation Alpha boy with a VR headset on

12.20.2022

Preparing for Generation Alpha Students in 2023

4 min read

Katarina Gligovic

Generation Alpha brings new challenges for universities worldwide. Most notably, they will expect what other...

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image shows a computer screen with the words e learning written across it

12.12.2022

Why You Need More Study Options Beyond Four Year Programs

8 min read

Sara Anderson

Even before the COVID-19 pandemic, the U.S. college enrollment crisis forced colleges and universities to shift their...

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graphic shows man circling a date on a calendar

12.08.2022

2023 Higher Ed Conference Calendar

4 min read

Fran Fitzsimmons

2022 saw the higher education conference world spring back into action. Many conferences saw record numbers of vendors,...

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smiley face over a five star rating

12.05.2022

The Growing Importance of Student Reviews

4 min read

Thaís Roberto

University rankings have long been among the most distinguished resources in determining the best institutions in...

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How to Support Students In Online Learning

11.28.2022

How to Support Students In Online Learning

3 min read

Elise Hodge

When the COVID-19 pandemic hit, the reaction by universities was swift. Many higher education providers made the move...

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image shows hands in the air holding the logos for YouTube, Instagram, Facebook, TikTok and SnapChat

11.21.2022

The Value of Social Media Advertising for Universities

4 min read

Katarina Gligovic

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...

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Why Institutions Should Focus on Campus Mental Health Initiatives

11.10.2022

Why Institutions Should Focus on Campus Mental Health Initiatives

3 min read

Julia Sachs

Mental health can affect a student’s performance and success both during their studies and later on in life. Many...

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Image shows a woman with a hashtag across her face on a yellow background

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

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