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Higher Education News

5 Strategies to Recruit More Students in 2024

4 min read

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new priorities and expectations.

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Education Non-Traditional Students Education Innovation

02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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Student Recruitment

01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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Content Marketing Higher Education Marketing Student Recruitment

01.22.2024

How to Improve the Student Journey in 2024

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

✅ How do students prefer to study?

✅ How do students research, find, and apply to colleges?

✅ What are the main barriers to applying to universities?

Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Content Marketing Higher Education Marketing Social Media for Higher Education

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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Content Marketing

01.08.2024

AI Prompts to Use in Your Student Marketing Content

3 min read

Fran Fitzsimmons

AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...

image shows a student standing beside a sign saying 2023 in his graduation cap and gowns with a sunset in the backrgound

International Education News

12.18.2023

The Biggest Stories From Higher Ed in 2023

5 min read

Thaís Roberto

As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...

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State of Student Recruitment UK: Opportunities in a Shifting Landscape

Watch our latest webinar on-demand, exploring the latest analysis of international student interest in UK study.

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