Generation Alpha will soon be making decisions about their education. We take a look at how universities can start preparing for Gen...

With rising costs of living and costs of tuition fees, it's becoming more important to offer students various study options.

Higher ed conferences are the perfect place for networking, sharing best practices and hearing industry insights. Here's a list of...

We take a look at the importance of peer-to-peer rankings in student recruitment and higher education marketing.

With a majority of Higher Ed institutions going online this fall, we are exploring ways to support students during off-campus...

The value of social media advertising is often debated in higher education marketing. Here are some insights on why your university...

Institutions may want to consider making changes to their campus mental health initiatives during and postpandemic.

Should universities still be using hashtags in their social media marketing?

How do you track your student traffic? Tracking is important is knowing what information students want from your site, ultimately,...

College versus program versus faculty? Which should university marketing teams focus on first when they are promoting their...

Rising enrollment in the environmental sciences is combating both the climate crisis and the higher education enrollment crisis.

How important are university rankings lists to prospective students, and should they form part of your marketing strategy?

With nearly 31 million active users every day, learn how TikTok can be used in higher ed to help recruit students.