How do you track your student traffic? Tracking is important is knowing what information students want from your site, ultimately,...

College versus program versus faculty? Which should university marketing teams focus on first when they are promoting their...

Rising enrollment in the environmental sciences is combating both the climate crisis and the higher education enrollment crisis.

How important are university rankings lists to prospective students, and should they form part of your marketing strategy?

With nearly 31 million active users every day, learn how TikTok can be used in higher ed to help recruit students.

The needs of transfer students differ from other student demographics, so much so that they will need a specialized transfer student...

With the younger generations coming through, are more and more prospective students using social media in place of traditional search...

Tips for universities on how to help students transferring from another institution.

After emphasizing the benefits of online learning, how can colleges now showcase the pluses of campus life as more students prefer in...

Tips to help improve your student enrollment figures.

With academic staff resigning to take up roles in industry, we look at some of the reasons behind it and what issues academics say...

Students with sensory disorders or social disabilities may feel intimidated by associations, but there are ways to help make...

With the switch to Google Analytics 4 imminent, we take a look at some of the inside information on how to prepare the changes.