With a majority of Higher Ed institutions going online this fall, we are exploring ways to support students during off-campus...

The value of social media advertising is often debated in higher education marketing. Here are some insights on why your university...

Institutions may want to consider making changes to their campus mental health initiatives during and postpandemic.

Should universities still be using hashtags in their social media marketing?

How do you track your student traffic? Tracking is important is knowing what information students want from your site, ultimately,...

College versus program versus faculty? Which should university marketing teams focus on first when they are promoting their...

Rising enrollment in the environmental sciences is combating both the climate crisis and the higher education enrollment crisis.

How important are university rankings lists to prospective students, and should they form part of your marketing strategy?

With nearly 31 million active users every day, learn how TikTok can be used in higher ed to help recruit students.

The needs of transfer students differ from other student demographics, so much so that they will need a specialized transfer student...

With the younger generations coming through, are more and more prospective students using social media in place of traditional search...

Tips for universities on how to help students transferring from another institution.

After emphasizing the benefits of online learning, how can colleges now showcase the pluses of campus life as more students prefer in...