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Higher Education News

Top University Social Media Accounts of 2022

16 min read

As in every other industry, social media has become an indispensable tool in higher education marketing. A successful social media strategy can...

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Student Recruitment

10.25.2023

Revolutionizing Higher Ed: The Impact of AI on Student Recruitment

2 min read

Fran Fitzsimmons

Technology is revolutionizing every aspect of our lives, including the way universities attract and enroll students....

International Student Recruitment

10.17.2023

Strategies for Promoting STEM Programs to International Students

3 min read

Fran Fitzsimmons

STEM (Science, Technology, Engineering, and Mathematics) careers are of immense importance for societies and the global...

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International Student Recruitment

10.05.2023

Utilizing Virtual Campus Tours in Student Recruitment

4 min read

Thaís Roberto

Since the disruption the COVID-19 pandemic, more universities have invested in complete virtual tours of their campus.

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations

✅ What are the top international study destinations?

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Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.

Content Marketing

09.04.2023

Harnessing the power of student reviews - a key strategy in student marketing

3 min read

Fran Fitzsimmons

Student reviews have emerged as a powerful tool in shaping perceptions and influencing enrollment decisions for your...

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08.29.2023

Mastering communication with Generation Z and Generation Alpha students

4 min read

Fran Fitzsimmons

Table of contents:

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Social Media for Higher Education

08.24.2023

Have your Facebook student groups gone quiet? How to leverage student communities

4 min read

Thaís Roberto

While Facebook groups have long been a popular channel for universities to create student communities, the platform has...

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the keystone awards - nominations now open

The Keystone Awards 2026

Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.

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