Higher Education News

5 Ways to Make Virtual Learning More Interactive

Online courses can be heard when it comes to motivating students. Here are some tips to help keep interest high in online learning

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Growing Popularity of Instagram Reels for Student Recruitment

Introducing Instagram Reels: A new social media tool for engaging students.

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Do Your Program Titles Resonate with International Students?

How important are your program names when it comes to international student recruitment? Can they be the difference between enrolling...

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Communicating with Generation Z: Everything You Need to Know

Colleges will soon be turning their recruitment efforts towards Generation Z - here's everything you should know about communicating...

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4 Things to Remember When Communicating with Potential Students

Boost your university student recruitment with improved lead response rates and engagement.

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Chatbots: Conversational AI for higher education

In higher education, chatbots are handy for responding to student inquiries. Chatbots can increase efficiency, but it's important to...

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7 ways to harness social media for recruitment success

Research shows 83% of students use social media to inform their decision making. Therefore, universities need to have a rock-solid...

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Writing Effective Responses to Student Enquiries: Tips & Tricks

Creating the perfect response to a student enquiry can be tricky. We've put together a list of top tips to help you boost engagement...

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Do you need a CRM? Evaluating CRMs for Higher Education

All CRMs have pros and cons for higher education providers. Factors such as cost, size of organization, ease of adoption, and...

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Tech Skills and Setting Up Students for the Working World

Higher ed can help students enhance tech skills relevant to their field of study by adapting their programs as new tech trends emerge.

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Using Social Media Influencers in Higher Ed Marketing

Social media is a powerful way to reach today's students, but in the next ten years will universities be using social influencers or...

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Tips for Optimizing Your Higher Ed Landing Pages

Find out how to optimize your university's landing pages to boost your conversions and increase the number of applications for your...

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Boosting Enrollments in US Universities - Tips to Reverse Recruitment Dips

Community colleges and universities in the United States have faced a decreasing number of enrollments in recent years.

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Higher Education News

5 Ways to Make Virtual Learning More Interactive

3 min read

Choosing a college or university comes down to many factors. Students place importance on location, reputation, academic excellence or perhaps...

illustration shows a laptop with headphones and some notes beside it
Instagram reels for higher education student recruitment

08.26.2022

Growing Popularity of Instagram Reels for Student Recruitment

4 min read

Elise Hodge

Instagram has switched its attention to reels, and universities are using the short videos to engage with their current...

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image shows a laptop surrounded by stick notes and ideas

08.25.2022

Do Your Program Titles Resonate with International Students?

3 min read

Joanna Hughes

With colleges and universities all over the world competing for the best and brightest students, many are taking...

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Illustration shows three people around a mobile phone

08.24.2022

Communicating with Generation Z: Everything You Need to Know

9 min read

Joanna Hughes

Colleges have been marketing to millennials, 'the most researched generation', but understanding the next generation is...

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State of Student Recruitment 2025 Report

BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.

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The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.

 
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations? 
✅ How do students prefer to study?  
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
 
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year. 
  
 

 

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08.23.2022

4 Things to Remember When Communicating with Potential Students

6 min read

Ashlee-Maree Courtney-Eman

The internationalization of higher education has transformed the industry, with universities now competing to attract...

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image shows someone talking with a chatbot on their phone

08.22.2022

Chatbots: Conversational AI for higher education

4 min read

Elise Hodge

In the online world, automation is key to gaining a competitive edge. Chatbots are one such automation tool to provide...

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graphic showing people looking at thumbs up and like signs from social media

08.19.2022

7 ways to harness social media for recruitment success

4 min read

Elise Hodge

Social media transformed how we interact with one another, and what we share. Research shows younger generations such...

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08.18.2022

Writing Effective Responses to Student Enquiries: Tips & Tricks

3 min read

Ashlee-Maree Courtney-Eman

Replying to students can be delicate and take some time to perfect.

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Do you need a CRM? Evaluating CRMs for Higher Education

08.17.2022

Do you need a CRM? Evaluating CRMs for Higher Education

3 min read

Joanna Hughes

Most colleges and higher ed institutions need some sort of CRM system to manage their data.

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Tech Skills and Setting Up Students for the Working World

06.17.2022

Tech Skills and Setting Up Students for the Working World

2 min read

Julia Sachs

The launch of the internet changed virtually every industry - fields once seldom integrated with technology soon...

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Using Social Media Influencers in Higher Ed Marketing

06.09.2022

Using Social Media Influencers in Higher Ed Marketing

3 min read

Fran Fitzsimmons

Social media has exploded in the past 10 years, and more recently, we have seen the rise of influencers.

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graphic shows a cartoon of people assembling a website page

05.30.2022

Tips for Optimizing Your Higher Ed Landing Pages

4 min read

Katarina Gligovic

If your ads start to get clicks, but your visitors aren’t staying on your pages then it’s time to optimize your landing...

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University Enrollment

05.19.2022

Boosting Enrollments in US Universities - Tips to Reverse Recruitment Dips

4 min read

Julia Sachs

Drops in enrollments continue to hit community colleges and universities in the United States. Part of that decrease...

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