In higher education, chatbots are handy for responding to student inquiries. Chatbots can increase efficiency, but it's important to...

Research shows 83% of students use social media to inform their decision making. Therefore, universities need to have a rock-solid...

Creating the perfect response to a student enquiry can be tricky. We've put together a list of top tips to help you boost engagement...

All CRMs have pros and cons for higher education providers. Factors such as cost, size of organization, ease of adoption, and...

Higher ed can help students enhance tech skills relevant to their field of study by adapting their programs as new tech trends emerge.

Social media is a powerful way to reach today's students, but in the next ten years will universities be using social influencers or...

Find out how to optimize your university's landing pages to boost your conversions and increase the number of applications for your...

Community colleges and universities in the United States have faced a decreasing number of enrollments in recent years.

Personalising how you speak to students and what you send them has been shown to convert leads into enrollments.

As the world goes increasingly digital, lead generation strategies have changed over time and altered the ways that student prospects...

We discussed several trends in student recruitment in our webinar “Student Recruitment Megatrends,” which is part of a three-part...

What are the most important decision-making factors influencing your potential students, and have these perhaps changed in recent...

Here is a list of 10 inspiring women in the higher education industry that we’re celebrating throughout women’s history month.