Higher Education News

The Value of Social Media Advertising for Universities

4 min read

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached as a standalone strategy, in...

image shows hands in the air holding the logos for YouTube, Instagram, Facebook, TikTok and SnapChat
Why Institutions Should Focus on Campus Mental Health Initiatives

11.10.2022

Why Institutions Should Focus on Campus Mental Health Initiatives

3 min read

Julia Sachs

Mental health can affect a student’s performance and success both during their studies and later on in life. Many...

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Image shows a woman with a hashtag across her face on a yellow background

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

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How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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Join us live for the State of Student Recruitment 2025

Live webinar - state of student recruitment 2025 - 18th June

 

 

 

 

 

 

How are students approaching higher education in 2025 and beyond

The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
 
Join this webinar to receive your complementary copy of the 2025 report and hear our panel of experts explore the report's findings and data from over 40,000 prospective students across 150+ countries. 

 

College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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picture shows a man standing in a pond taking water samples.

10.19.2022

Rising Popularity of Environmental Programs

4 min read

Sara Anderson

Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...

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image shows a book which says university on the side, and a sign which says ranking on top

10.18.2022

The Importance of Rankings Lists in the Student Journey

6 min read

Thaís Roberto

University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...

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ssr report

State of Student Recruitment 2025 Report

Discover how prospective international students are thinking, planning, and choosing — based on fresh data from over 42,000 voices worldwide. The State of Student Recruitment 2025 is your essential guide to global student trends.

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Keystone Media Kit

Download the media kit to explore our products and services and learn how we can support your institution's growth.

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