The Covid-19 pandemic hit study abroad programs perhaps more than any other higher education program. Border closures stopped students from being able to travel for over a year, and many students who planned to study abroad before the pandemic were not able to.
In a survey conducted by Keystone Education Group, we found that in 2022 students are planning a shorter recruitment journey, perhaps due to impatience following international travel restrictions during the pandemic or having to delay their study abroad plans.
Over half, 53.79%, of prospective students surveyed began researching study options less than six months before applying for a program. Over a quarter, 27.08%, began researching only six to 12 months before applying to colleges, dropping to 10.55% of students who researched colleges for 12 to 24 months before they applied.
Traveling to another country can be a stressful and intimidating process. Students often need a visa to study abroad, in addition to the cost and the prospect of living somewhere completely unfamiliar. Any university that markets study abroad programs must establish an appropriate emergency plan for its students in case they become stranded in their host country or are unable to travel to carry out their studies.
In the name of reintegrating study abroad programs in the aftermath of the pandemic, here are five strategies for how to approach marketing those programs in a different world.
Get the latest country-specific insights from prospective students by downloading our state of student recruitment market reports.
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