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Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and especially on Facebook, Instagram, TikTok and LinkedIn.
For universities and colleges, hashtags can be a valuable marketing tool. They can be used to reach prospective new students and new audiences, and also to get the message out across campus to current students.
However, some hashtags can be overused and can look 'spammy', which can reflect badly on your college.
But when they are used thoughtfully and sparingly, hashtags are still a helpful way to reach new students and promote your institution on social media.
Tips for hashtags in your 2022 marketing strategy
When hashtags aren't helpful
#thebottomline
Hashtags can be a helpful way to reach new audiences and promote your brand on social media. However, they should be used thoughtfully and sparingly, and only if they add value to your strategy.
When in doubt, err on the side of caution and don't use hashtags that could damage your credibility or reflect badly on your brand.
You can find out more tips about using social media in higher education in our October webinar. We dissected which social media strategies resonated with students and what information higher ed institutions should focus on with our panel of social media experts. Watch the webinar back and read our full report here.
Listen to the latest episodes of our Higher Ed Chats Podcast - new format for 2024. Hear from Higher Ed thought-leaders from around the world!
Watch our on-demand webinar to hear from a panel of Higher Ed Social Media experts.
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