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Using instant chat to communicate with potential students can help boost enrollment conversions by providing a more personal and engaging experience.
By using this technology, universities can improve student satisfaction through real-time technology and reduce the number of potential students who drop out of the process.
However, if your Live Chat isn’t fully functional or students are left waiting for a response, it can damage your institution's reputation and may cause students to look elsewhere.¨
While some institutions have yet to adopt an instant messaging service, it is proving to be more and more popular with prospective students. Since the pandemic, we have seen an increase in the usage of WhatsApp and Live Chat – with a 233% increase in the use of both platforms since 2021 (Source: Driving Student Enrollments).
Offer to enrollment conversion for international students is 3.5x higher when WhatsApp or Live Chat is used.
And 83% of students said they expected a response within 24 hours when communicating with prospective institutions.
So, is it time for your institution to adopt a Live Chat service to help boost your conversions? Here are some tips:
Live Chat is becoming an increasingly popular way for students to communicate with universities. It’s fast, efficient and can be used from any device.
By following these guidelines, you can create a smooth and successful chat service that will not only increase offer rates but also provide an excellent experience for your students.
Listen to the latest episodes of our Higher Ed Chats Podcast - new format for 2024. Hear from Higher Ed thought-leaders from around the world!
Watch our on-demand webinar to hear about the predictions and challenges facing Higher Education in 2025.
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