Higher Education News

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and especially on Facebook, Instagram,...

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How Are You Measuring Student Traffic to Your Site?


How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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College versus Program? What Should Marketing Teams Focus On


College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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Rising Popularity of Environmental Programs

4 min read

Sara Anderson

Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...

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The Importance of Rankings Lists in the Student Journey

6 min read

Thaís Roberto

University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...

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Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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Best Practices for Transfer Student Orientation

3 min read

Julia Sachs

The transfer student market represents a massive student demographic which could significantly improve enrollment rates...

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