Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends
02.26.2024
K-Pop Your Way In: Attracting Students with Korean Language Buzz
5 min read
In the era of the K-Pop, institutions have a golden opportunity to turn up the volume on college student recruitment...
02.19.2024
Using LinkedIn in Your Graduate Student Recruitment
4 min read
Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread...
02.18.2024
Direct Email Marketing Best Practices
4 min read
Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target...
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State of Student Recruitment 2025 Report
BONUS Study-level reports for Master's, PhD, Bachelor's, & MBA also included.
The 2025 State of Student Recruitment Report offers vital insights into the evolving world of prospective students.
✅ Prospective Bachelor's, Master's, and PhD students' influences and motivations
✅ What are the top international study destinations?
✅ How do students prefer to study?
✅ How do students research, find, and apply to colleges?
✅ What are the main barriers to applying to universities?
Our latest report includes this and more, including Domestic and International student data and how student recruitment trends are changing year-on-year.
02.15.2024
Unlocking Success: 3 Strategies to Boost College Enrollment
5 min read
In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and...
02.14.2024
What's New in SEO and Email for Higher Ed Marketers
5 min read
With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...
02.12.2024
5 Strategies to Recruit More Students in 2024
4 min read
Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...
02.05.2024
The Growing Importance of Micro-Credentials in Higher Education
4 min read
Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...
01.29.2024
Why YouTube Needs to be in Your Student Marketing Strategy
4 min read
YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...
01.22.2024
How to Improve the Student Journey in 2024
10 min read
2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...
01.15.2024
Higher Ed Social Media Tips for 2026
7 min read
Updated on: December 4th, 2025 As we look toward 2026, the higher education social media landscape is shifting faster...
01.08.2024
AI Prompts to Use in Your Student Marketing Content
3 min read
AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...
12.18.2023
The Biggest Stories From Higher Ed in 2023
5 min read
As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...
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The Keystone Awards 2026
Celebrate excellence in global education.
We’re honoring outstanding institutions, teams, and individuals across categories, including Higher Ed Institution of the Year and International Student of the Year.
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